There’s a new trend popping up on social media where people are sharing the real struggles they face in life and in business. Even after nine years of business, there are things I still struggle with, and today I want to let you in on what some of them are. These are things that deeply bother me, things I talk to my therapist about, and that hold me back from doing what I really want to accomplish. Let’s get into it!

Faceless marketing is developing its own niche and I’ve recently started exploring what would happen if I utilized faceless marketing to appeal to a wider audience. I think this gives people an opportunity to show up online without having to worry about what they look like while still making marketing personal.

Today on the show, I want to talk about what it was like to diversify from one-on-one client work services to adding digital products and courses.

Today I’m going to take you behind the scenes and share what it was like to shoot a TV show for a major streaming network. For now, I’m not allowed to tell you anything about the show so bear with me while I try to share my experiences in a somewhat cryptic manner!

I’ve learned a LOT over the past nine years, and today I get into key lessons I’d like to share with you. Join me today for a trip down memory lane and a breakdown of 9 critically important lessons I’ve learned from 9 years in business!

What if you could generate consistent paid leads? This episode is dedicated to the specific things you can focus on to do this naturally, seamlessly, and consistently. So often, when we get frustrated by a lack of leads or a lack of sales, it’s rooted in a lack of belief that we can do it. Confidence attracts people like nothing else I can possibly describe.

In today’s episode, we share what we’ve learned about the business journey, and break down some of the phases, checkpoints, and milestones you’ll experience along the way. Throughout our careers, we’ve had the honor and privilege of working with some pretty phenomenal service-based organizations. And due to the nature of our work, we’ve had the opportunity to observe the inner workings of countless small businesses. In that time, we’ve seen key patterns emerge that we believe anyone can learn from!

Today, we discuss the difference between one-time projects and retainer projects for clients and how you can determine which is right for you. There are many filters through which to run your decision-making process when deciding whether to explore one over the other or have a hybrid between the two. In this episode, we share insight into the questions you should be asking yourself in order to make that call.

Today we’re talking about pricing! We have been discussing pricing for creative small business owners since the beginning. This is our happy place! We have a new version of this conversation today and are excited to share it with you. Let’s face it, the market is just totally weird right now. Business owners approach us often, asking for advice about whether to pivot or start over. And 90% of the time, we’re Team Pivot, as long as you ensure that your pivot aligns with what the market sees as essential. You’ve got to meet your clients or prospective clients where they’re at. So what does it take to close different kinds of clients at different price points?

As you probably know by now, we’re obsessed with talking about pricing, so this episode is one of our new favorites! This conversation is more important than ever right now because of the current economic climate. There is no such thing as a one-size-fits all pricing model so today, we’re going to walk you through a couple of different scenarios that we have seen are working well for people.

Today we are diving into what you need to get right in your service-based business. This has a dramatic effect across the board and will either make your business very successful or lead to its failure! The people getting this wrong are often the ones who are on the road to burnout, are overworked and underpaid, they feel like everything is working against them and all systems are broken, they’re not reaching their financial goals and don’t understand why, and they don’t know where all their time is going.

Our mission at Boss Project is to empower creative business owners to build a life and business that excels financially and supports them soulfully. Since we started this business, we have been truly dedicated to helping build a community of fiercely supportive people that are also ridiculously profitable. So much of that comes with financial literacy.

We want to see more women and femmes in business be not only financially safe but financially thriving. That’s a huge reason we brought on today’s guest who is dedicated to empowering people through financial literacy. Shannon McLay is the CEO and Founder of Financial Gym, a revolutionary financial services company, and she is an expert in helping others to build both personal and business finance.

Maybe you’re a one-woman show. Maybe you’ve hired a part-time employee or a contractor or two. You have probably seen significantly high profits in your first few years. Now, you’re entering years three, four, five, and beyond, and you want to pay yourself more, hire more, or have other expenses you want to reallocate funds to. You’re so married to your high profits, that you will create goals for yourself to do anything you can to maintain those profits while being able to spend more money. We really want you to give yourself a bit of a break here! And that’s exactly what we hope to empower you to do through this episode.

Today we're talking about creating an intranet (which we also refer to as a “garage”) for your company. This is separate from the project management of your day-to-day operations. This is more about setting the precedent for your company culture, creating SOPs, and focusing on other high level elements that are essential to the running of a successful business. You can think of it as Union Station for your team, your clients, and you!

Until we had an intranet in our business, we wouldn’t have known it was missing. Now, we can’t imagine ever living without it! It has been so useful in so many ways. At first we used it only internally, but then we decided to branch out and use it to enhance our clients’ experience, and the results have been incredible.