For as long as I can remember, I have always wanted to write a book! It feels weird to say out loud, but I know that by sharing this with you, I will also hold myself accountable and publish this thing. I’ve had a few books stewing around in my brain for a few years now. But, after taking a swing at a partnered brand deal a few years ago and deciding it wasn’t the right fit for my first book, I’ve been a bit deflated. But people like Justin Moore, who wrote Sponsor Magnet, and Jay Clouse, whom I hosted for a super inspiring conversation and is in the throes of writing his own conversation, have helped me to reconsider. Let’s get into it!

In this episode of The Strategy Hour, we're diving into the future of search with SEO expert Sam Dunning. As AI tools like ChatGPT and Google's LLM-powered results reshape how people find answers, Sam shares why SEO still matters—but only if done right. We unpack when SEO is worth the investment, how to avoid the "traffic trap," and how to use high-intent keywords, brand mentions, and speed to your advantage. Whether you're trying to stand out in zero-click search results or build a future-proof content strategy, this episode is packed with practical, no-fluff advice you won’t want to miss.

I’m 28 days into a 100-working-day LinkedIn experiment, and I’ve already learned so much! In this episode, I break down exactly what I’ve done so far: how I updated my profile to attract the right audience, how I’m structuring my posts for engagement, what type of content is actually landing, and how I’m coming up with fresh ideas daily without burning out or overthinking. 

I also share the unexpected wins that came from simply showing up, from weekly podcast invites to new genuine relationships, a 16.8% bump in followers, and over 21,000 impressions. I haven’t gone viral, but that’s kind of the point. This is about building sustainable visibility, not chasing quick hits. 

In the final installment of The Accelerator Series, we talk through the Sustainability Stack a practical, repeatable system for building a business that generates income without burning you out. If you’ve been craving structure, alignment, and breathing room in your business, this episode is your exit ramp from the hustle-fueled Cycle of Doom™. You’ll learn how to align your strategy, sales, and systems so your business can scale without sacrificing your peace, energy, or priorities.

• Learn how to grow without giving up your health or freedom

• Map out a scalable offer suite using our 3-stage model

• Discover how systems create time, margin, and repeatable results

• Get clear on what to tweak, automate, or toss entirely

In Part 3 of The Accelerator Series, we unpack the most powerful shift a business owner can make: detaching their identity from their work and finally stopping being the product. If your business relies on you to function, deliver, and earn then this episode will help you reclaim your time, redefine your value, and restructure your offers. Learn the 3 critical mindset and operational shifts you must make to stop trading time for money and start building scalable systems that deliver transformation without burning you out.

• Shift from service provider to strategist

• Build a business that works without your constant presence

• Detach your self-worth from client results and revenue

• Learn the psychology-backed process to systematize your expertise

In Part 2 of The Accelerator Series, we reveal the Clarity Filter™, the exact method to help entrepreneurs make decisions from alignment, not pressure. If you’ve ever felt stuck, burnt out, or tempted to burn it all down, this episode is your lifeline. Learn how to evaluate your offers, set sustainable boundaries, and build a business that actually works for you. No more guessing. No more overcommitting. Just simple, aligned, strategic growth.

• Learn to protect your time, energy, and values

• Make confident business decisions without second-guessing

• Get unstuck and unlock momentum

In this raw and honest episode, Abagail Pumphrey pulls back the curtain on the hidden costs of hustle culture and why the “do more to earn more” mindset is breaking your business (and your body). If you’re stuck in the Cycle of Doom, constantly launching, grinding, and barely keeping up this is your wake-up call. Learn why burnout isn’t your fault, how the current business model wasn’t built for your life, and what sustainable success actually looks like. This is part one of our powerful new series inside the Co-op Accelerator designed to help you simplify your offers, increase your income, and finally breathe again.

Want to turn LinkedIn into a lead-generating, opportunity-attracting machine? Jayde I. Powell, the creative force behind viral campaigns for Netflix, Timberland, and Coca-Cola, joins us to share her top strategies for building a standout personal brand on what she calls “The Briefcase App.” In this episode, we cover how Jayde grew her LinkedIn presence to a six-figure income stream, why authenticity is her secret weapon, and how you can create thumb-stopping, high-value content that connects. Whether you’re a service provider, coach, or creative, this episode is packed with LinkedIn marketing tips you can implement today.

What if money wasn’t something you chased, but something you attracted? In this powerful episode of the Strategy Hour Podcast, Gabby Beckford of @packslight shares how she built a future-forward creator brand rooted in long-term partnerships, magnetic content, and a bold money mindset. With over 800,000 followers and multiple income streams, Gabby has a real conversation about how to create content for the version of you you’re becoming, attract aligned brand deals, and shift into a mindset of true abundance.

Whether you're a full-time creator, digital entrepreneur, or just starting to monetize your online presence, you'll learn how to build a platform ecosystem that drives income, visibility, and impact. From using LinkedIn for high-ticket leads to building repeat brand collaborations and removing the shame from pitching yourself.

What does it really take to build a billion-pound brand on the back of community? In this episode, I’m sitting down with Elfried Samba the social strategy powerhouse behind Gymshark’s explosive growth. As the former Global Head of Social Content, Elfried helped scale Gymshark’s audience from 1.5 million to over 20 million by flipping the script on traditional brand marketing and betting big on emotional intelligence, creator partnerships, and audience-first content.

Now the CEO and Co-Founder of Butterfly Effect (the agency behind powerhouse campaigns with  Netflix, Bumble, and McDonald’s), Elfried reveals how to create content that connects, communities that convert, and brands that actually matter. Whether you're a solo founder, a creative, or running a growing brand, this episode is a goldmine of actionable takeaways on building loyal followings, owning your narrative, and showing up consistently.

Hit play to learn why relatability beats production value, what it means to lead with listening, and how “you asked, we listened” might be your strongest marketing move yet.

Curious how to grow a podcast in 2025? In this behind-the-scenes coaching session, Abagail Pumphrey—co-host of the Strategy Hour Podcast with over 4.5 million downloads—sits down with Azara Krovatin, host of The Mystical Business Coach Podcast, to share real-time advice on podcast growth, marketing strategy, and visibility.

This episode is a goldmine for aspiring podcasters, seasoned hosts, and online business owners who want to turn their podcast into a powerful lead-generation and brand-building tool. You’ll learn how to structure episodes for audience retention, optimize your titles and descriptions for search traffic, repurpose content for LinkedIn and social media, and use your show to drive deeper engagement and sales.

Discover actionable podcast growth tips, monetization strategies, and how to use your voice to build authority in a niche market. If you’ve ever wanted a one-on-one session with a top podcast host, this is your chance to listen in.

Topics Covered:

• How to increase podcast downloads with magnetic episode titles

• Organic podcast growth through guesting and audience leverage

• Building brand authority as a coach or consultant

• Using astrology and energetics in business storytelling

• SEO tips for podcast descriptions and repurposed content

• Real talk about compassion fatigue, personal boundaries, and sustainable content creation

Tune in now to hear how Abagail would grow your podcast and why sharing the “whole house” is the secret to long-term podcasting success.

Want to get featured in Forbes, Entrepreneur, or your favorite podcast—but don’t have a blue check or a publicist? In this episode of The Strategy Hour, we’re joined by Lydia Bagarozza, co-founder of Visibility on Purpose, who shares how small business owners and online entrepreneurs can land high-profile media coverage without being “known.” With 4,000+ press placements under her belt, Lydia breaks down actionable DIY PR strategies, the #1 mistake people make when pitching, and how to know if you're ready to hire help. Whether you’re launching a product, growing your personal brand, or craving next-level visibility, this episode is packed with expert tips to help you stand out in the media even if you’re just starting out.

Your audience isn’t addicted to your content. They’re addicted to dopamine. And if your marketing isn't delivering those micro hits of satisfaction, they're scrolling right past it. In this episode, I'm unpacking how I'm rethinking everything in content, from what I post to how I write. Not to teach better, but to create content that feels better to consume, because that's what people are responding to right now.