Creator Story Toolkit: Part 2 - The Stories That Sell Your Offers + Expand Your Impact

PodcastMarketing

Apr 28

Episode 947: Show Notes

Welcome back to The Creator Story Toolkit series, where we’re talking about the kinds of stories that help you connect with your audience, build trust, and grow your business! If you missed part one, I definitely encourage you to go back and give it a listen. You don’t have to listen to these episodes in order, but in part one, we talked about the essential stories that help you build your brand and make you memorable. They’re foundational, and I don’t want you to miss them!

In today’s episode, we’re focusing on a different kind of story. These are the stories that help you sell your offers and expand your impact. They’re the ones that move people to action, help you overcome objections, and grow your community by making your message land. These stories don’t just connect with your audience; they convert. And that’s exactly what we’re diving into today!

If you missed it, you can listen to Part 1 of this series here.

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Demonstrate You Understand Their Challenges

The first type of conversion story you need in your toolkit is the objection-handling story. These stories are designed to speak directly to the hesitations your audience might have about buying. Think of them as where storytelling meets sales copy. It’s not enough to simply explain what you offer. You need to guide people through their doubts and show them what’s possible.

To create this kind of story, start with a moment of relatability. Use phrases like “I used to think” or “I had a client who was worried about” to meet your audience where they are. Then walk them through how that mindset shifted. These stories are subtle but powerful. They don’t feel pushy, yet they often lead directly to conversions.

Start by identifying your most common objections. Whether it’s concerns about time, money, or results, you can speak to those fears with a clear and honest story. For example, if time is the issue, position your offer as essential work, not just another thing to add to their plate.

Share Why You Created Your Offer

In part one of The Creator Story Toolkit series, we talked about your origin story, which is specific to your business. But you also have your product or offer creation stories: why you created what you did and what inspired it in the first place.

This is where you let people in on the behind-the-scenes. What problem were you seeing over and over again? What gap kept showing up either for you or your clients? And what made you realize you needed to build something to solve it?

For instance, I created the Instagram Profit Playbook because I had been really frustrated with my growth on social media. I studied a bunch of creators and identified what made them successful and implemented them in my own social media plan. After seven days, my engagement went up one thousand percent; that’s crazy!

I knew I wanted to give people access to this information and make it easy for someone else to implement, and that’s how I put together the Instagram Profit Playbook. It’s a clear example of a story about recognizing a need and creating a solution with an offer or product!

Connect Over Shared Values

Story number three is your community or shared values story. This is the kind of story that says, “I get you,” without ever having to spell it out. It’s not usually a big moment, it’s often something small and real that lets people feel seen and understood.

This is where you share a moment when you saw yourself in your community or when they saw themselves in you. It could be a belief, a personal experience, or a value you hold close. For me, one of the values I wear on my sleeve is that my business is not the most important thing in my life. I built it to provide for my family, not to replace them.

When my dad had a stroke, I didn’t hesitate to drop everything and be at the hospital. And guess what? My business kept running. That’s the whole point. You get to wear your values out loud. You don’t have to hide them. And when you do, you’ll attract the people who believe in those same things too and provide extra reassurance that they are making the right choice.

Invite Others to Be Part of Your Vision for the Future

The next type of story is your vision or future story. This is where you give your audience something bigger to align themselves with. People want to be part of something meaningful. When you plant a flag and describe the future you're working toward, you create a sense of purpose and belonging.

Ask yourself: What will change when your offer becomes the norm? How will your audience’s lives or even their industry shift as a result? Invite them in to help you shape it! For me, I want to make education more accessible. And I can’t do that alone. That’s what drives me to grow my community. The more people subscribe, the more I can lower prices on courses and make educational content freely available!

Haters Gonna Hate

Not every story you tell is about celebration. Sometimes, the most powerful ones come from moments of tension, like when someone criticizes your work or copies your content. These are “Haters Gonna Hate” stories, and they’re about showing your backbone, setting boundaries, and staying rooted in growth and self-trust.

For example, I’ve had entire programs stolen and uploaded to shady resale sites. Most recently, I went up against a business that was 100% a scam! Every piece of content on their site was stolen, and I wasn't going to tolerate it. I filed a DMCA takedown notice, sent it to the web host, and within 48 hours, the entire site was shut down. I could’ve stayed frustrated, but instead, I chose to turn it into a moment of action and education for myself and others!

Show What’s Possible When You Take a Chance

Story number six is one of my absolute favorites: This wasn’t supposed to work. These are the surprise wins, the things you try on a whim, half expecting them to flop, except they don’t! They land. They resonate. They grow into something real. And these stories are powerful because they remind your audience that messy, imperfect action can still create magic!

One of my recent “this wasn’t supposed to work” moments is Creator Diary. I launched it as a passion project, a space to share not just my own creator stories, but yours too. On a whim, I pitched it to a brand. I didn’t have a deck, I didn’t have a polished plan. I just told them what I was doing, why it mattered, and what I saw it becoming. And you know what? They said yes. FreshBooks signed on as the official sponsor! A side project got fully funded because I asked. That’s the power of sharing your vision!