Lead magnets have changed a lot in the past ten years and a huge part of that is because our entire creator economy has changed the online landscape. Ten years ago, knowledge databases for tech tools did not exist. YouTube was not this robust library and Google even left us with unanswered questions.

Today, it feels like you could Google anything, and if you can’t, you can just ask AI. So, why would someone want to give you their email address to hear what you have to say? I want to talk about it because lead magnets are still an incredibly powerful, critical tool in your ability to grow and build your email list.

In this episode, we break down tactical ways to approach cash flow, new ways to look at debt, and the money mindset beliefs you need to readdress to feel empowered to build the wealth you dream of! Gina also shares her unique perspective on some common industry strategies, offering you alternative paths to reach your financial goals. Whether you're a seasoned entrepreneur or just starting out, this conversation will provide you with new opportunities to reassess the thought patterns and money beliefs that have been holding you back!

I want nothing more than for y’all to get real results in your business, create revenue, have real connections, and ultimately leverage email marketing to build your business. I’ve been on an email kick lately. It’s all I want to talk about. I have seen the results! Today, I want to talk to you about how I make sales every single day using email.

In this episode, we talk about the future of email marketing and where we see this industry going. We dig into whether we think email marketing is saturated, how selling will evolve via email, whether SMS and bot funnels are posing any threat, and surprising fun facts along the way! I know you’re going to get a ton out of this episode and also a lot of ideas for the things you may need to be prepared for in the future.

With email marketing, you get to drive traffic way more directly than you can with social posts. So many of you have been asking how to build an email list from scratch and today I want to dive right into this discussion!

Have you ever ghosted your email list and wondered about how to make a comeback? Or if you even could! You're not alone, and I’m here to help. In this episode, I’m diving deep into the art of reengaging an inactive audience authentically and strategically. We’ll talk about why the gap happened, how to assess the situation, and, most importantly, how to craft a comeback plan that feels true to you. I’ll share actionable steps to get your email list going again, from providing genuine value to maintaining consistency.

From the incredible potential of generative AI to the allure of fully customized experiences, there are numerous innovative ways to elevate your email strategy. While I can’t predict the future, I can share what I’m seeing in the world of email marketing to help you stay ahead of the curve! By leveraging industry research, inbox analysis, and deep reflection on my own business, I’ve compiled some of the hottest trends for 2024. These insights will help you harness the power of email marketing and take your campaigns to the next level.

Writing funny copy is an excellent way to make your brand memorable and connect with customers, but it can feel pretty risky. What if it’s not actually funny? Or worse, you end up inadvertently offending someone?

Joining us today to set our minds at ease is Lianna Patch, a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click – in that order.

Many entrepreneurs set ambitious targets but often find themselves falling short. In this episode, we explore the REAL reason why you’re not achieving your goals, unpack the underlying beliefs that might be holding you back, and provide actionable insights to help you break through these barriers.

Join me as I delve into how you might be standing in your own way and offer strategies to move your business forward in alignment with your life goals. I share key mindset shifts to help reduce the pressure and constant stress that many entrepreneurs experience as their businesses scale and the goalposts keep shifting.

Do you know what your customers really want? Or are you mostly relying on assumptions to drive your sales? In one of her latest studies, Lisa Smith did more than just survey her audience; she dug deep into the mindset and potential obstacles that people encounter in sales. Lisa has also generously made this work publicly available. She is committed to seeing others benefit from this information and will continue to grow the study in years to come!

Today we are digging into what it really takes to reinvigorate yourself. When I am feeling creative resistance, I have a tendency to try and push through – creating an unnecessary environment of stress. When you really slow down, you have the opportunity to gain a new perspective. I like to teach you through my own experiences so I wanted to put myself in my client's shoes. At the end of last year and the beginning of this year, I found that my clients were really resistant to showing up online and I started questioning why. I realized that the resistance largely stemmed from the fear that my clients once understood social media and now no longer do!

During this episode, we dive into strategies to land unique brand deals that not only benefit you with sponsorship dollars, but also help you grow your business and get more clients. With these strategies you’ll ultimately impact the brands you build with as well as your company. We also talk about Justin’s origin story and how he built his brand, a strong YouTube following and even an Influencer Agency.

Have you been considering implementing a four-day workweek into your business but are just a little hesitant? Well, then this episode is for you! I was just as resistant to the idea of shortening the week but when I did it, I realized that you can do less and achieve more while creating an environment that honors people and their lives.

Tuning in, you’ll hear Natasha share her expert insights on how to start creating video content, from the power of storytelling to practical tips for staying motivated. We explore the nuances of creating engaging video content, the importance of hooks, strategies for incorporating personal touches into your brand, and much more! Natasha’s practical advice will help you build a confident video marketing strategy that grows your business and connects with your audience on a deeper level. Tune in to learn how you can incorporate video into your marketing repertoire and see long-term success!

This episode is truly all about you– how you get feedback from the people you ultimately want to sell to, and how to move forward. Many of my takeaways are coming off the back of a really big launch in my business. I did an event in May that allowed me to connect with over 7,000 small business owners, serve them high value, and go through a launch process on the back end.