The Formula for Low-Lift Video Content with Natasha Pierre
Episode 860: Show Notes
Video is working! It’s helping people market their business, grow their audience, and get their name out there. And by the looks of things, it’s not going anywhere anytime soon. So, how do you make video content that not only stands out but also feels effortless to create? Today, I dive into the world of low-lift video marketing – namely, how to get started, keep things simple, and draw on your repertoire – with Natasha Pierre, host of the Shine Online Podcast and a video marketing coach for small businesses.
Natasha shares her expert insights on how to start creating video content, from the power of storytelling to practical tips for staying motivated. We explore the nuances of creating engaging video content, the importance of hooks, strategies for incorporating personal touches into your brand, and much more! Natasha’s practical advice will help you build a confident video marketing strategy that grows your business and connects with your audience on a deeper level. Tune in to learn how you can incorporate video into your marketing repertoire and see long-term success!
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Starting with Video: Tips for Beginners
If you’re new to video, or just feeling hesitant about it, then Natasha’s advice is to find a format you enjoy and to start repurposing existing content into videos. She stresses the importance of leveraging your strengths and starting with what feels comfortable. You also need to work that video muscle! Natasha encourages practicing regularly and using a mix of different video types, such as talking videos, B-roll, and short clips, to build confidence and improve skills over time. Start with content you are already creating, such as blog posts or social media updates, and transform them into video format to make the transition easier and more natural.
Why You Should Create a Video Series
Natasha loves the idea of creating a signature video series related to what you do. You can base it on your offer, your industry, or those frequently asked questions you always get. Think about your philosophy, process, or framework and turn that into a series. Pretend you have your own Netflix show with episodes diving deep into specific topics! This approach is fantastic for growth and really engaging your current audience. Once you have your topic, you're just repeating the same formula, making it easier for people to follow along and consume your content.
How to Start Filming and Using B-Roll
B-roll is a great way to start with video because it removes the pressure of speaking perfectly to the camera. Natasha suggests taking advantage of daily opportunities to film B-roll, like walking into your office or making your morning beverage. These clips create personal connection points and make your brand more relatable. She also loves having dedicated content days to handle all her tasks, including labeling and sorting her shots. By organizing this footage into a folder on her phone, she always has a library of clips to repurpose, reducing the pressure of constant filming. With a mix of daily clips and dedicated filming days, you can go months without needing to film new content while maintaining a steady flow of engaging material. This approach makes content creation more manageable and ensures consistent, engaging video output.
The Importance of Hooks in Video Content
When it comes to video content, your hook can make or break the success of your video, so you need to pay extra special attention to it! It plays a key role in capturing the viewer's attention and encouraging engagement. Natasha explains that hooks can be verbal, textual, or visual, and should be clear and direct about the video's value. Additionally, it’s essential to follow through and deliver on the promise of the hook to maintain viewer interest and boost interaction. A strong hook answers the question, "Why should I care about this video?" and can significantly enhance a video's performance and reach. One last piece of advice: Don’t overthink it. Being straightforward and clear is often the most effective approach.
Engaging Your Audience: Tips and Strategies
When editing a video for maximum engagement, ask yourself “Is every second making this video better?” This will help you be concise and land on the optimal length for your video. Another key part of engagement is creating clear and specific calls to action to encourage interaction. Consistency in asking for engagement and delivering valuable content helps train your audience to interact with your posts, ultimately boosting their visibility and effectiveness. Natasha suggests using questions that are easy to answer and directly related to the content, as well as encouraging viewers to share, comment, and save the video for future reference.
Integrating Personal Life into Your Brand
Balancing personal and professional content can strengthen connections with your audience. But it’s also important to know where your boundaries lie when it comes to your private life. Natasha's approach is to selectively share personal aspects of her life (like her love of matcha) which helps her create relatable touchpoints without compromising privacy. She believes that sharing personal interests and everyday activities helps build deeper connections with followers, making her brand more relatable and distinct from competitors. Her advice? Set boundaries and choose what to share based on what resonates with your audience and what feels comfortable for you.
Staying Motivated and Consistent in Content Creation
Having systems in place helps maintain consistent content creation even during low creativity periods. For Natasha, setting aside dedicated content creation days helps her maintain motivation and consistency. By setting aside specific times for creating and batching content, she ensures a steady flow of material, even when she isn’t feeling that inspired. This approach helps sustain long-term engagement and prevents burnout. Natasha also highlights the value of repurposing content and having a content library to draw from, making it easier to stay consistent and motivated without feeling overwhelmed by the need to constantly create new material.
Use These Tools to Make it Easier
The Boss Project team has designed several templates and tools that can help you with your video content creation. Here are some of our favorites from The Creative Template Shop:
Quote This
“I know my ideal followers so well that I know what they’re going to care about and engage with.”
— Natasha Pierre
Highlights
Starting with Video: Tips for Beginners. [0:05:10]
Why You Should Create a Video Series [13:43]
How to Start Filming and Using B-Roll [18:44]
The Importance of Hooks in Video Content [0:31:28]
Engaging Your Audience: Tips and Strategies [0:35:58]
Integrating Personal Life into Your Brand [0:40:34]
Staying Motivated and Consistent in Content Creation [0:44:31]
OUR GUEST:
Natasha Pierre
Website | Podcast | YouTube | Instagram | Linkedin
Natasha is the host of the Shine Online Podcast and a Video Marketing Coach for small businesses. Through her signature group programs and educational content, Natasha helps you build your brand with a confident video marketing strategy that ultimately grows your business, community, and impact simultaneously.
OUR HOST:
Abagail Pumphrey
Boss Project on Instagram | Facebook
Abagail Pumphrey, the Co-Founder & CEO of Boss Project, has been a driving force in the creative entrepreneur industry since 2015. With a passion for empowering service-based business owners around the globe, she became internet-famous after the launch of the transformative training, "Trello for Business." This innovative system revitalized the operations of over 10,000 business owners, making a significant impact on the online business landscape.
Under Abagail's leadership, Boss Project has been featured in prestigious publications such as Forbes, Marie Claire, INC, and HuffPost. Her twice-weekly podcast, The Strategy Hour, is a staple in the business community, continuously topping Business and Management Charts on Apple with millions of listeners from around the world.
Abagail's superpower lies in her ability to break down complex concepts into easy-to-implement, duplicatable systems. As an expert in online sales and a data-driven strategist, she has turned a layoff into a 7-figure work-from-home business. Abagail's mission to help more female founders become financially free, without letting their businesses take over their lives, continues to inspire and guide entrepreneurs on their path to success.
Key Topics:
Marketing, Video production, B-roll, Low-lift video, Content creation
We Mentioned:
Natasha’s 3-Day Video Confidence Challenge
Free Webinar: The Market Shift
Indeed.com/STRATEGYHOUR for a $75 sponsored job credit
