
Top Business Podcast • over 4 million downloads • 900+ episodes
The Strategy Hour Podcast
with abagail pumphrey
Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.
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Our Episodes
June 2021 Profit Report: Coaching, Tax Strategy and a New Podcast
It’s official, we’re here for another profit report and it is June 2021! Well, technically it is no longer June but we are just backing up and talking about June, okay? Give us a second to get our accounting together so we can properly tell you about the month! We share these profit reports to give you an inside peek behind the curtain at the thinking, the processes, the strategies, and the decisions made in our business.
We know you guys are nosey. We are nosey. We would love to hear more episodes like this from even more people but this is an opportunity for us to share with you the reasoning behind some of the choices that were made in our company, some strategies that you can implement in yours, based on what we learned and what we did, and it is just honestly a place for us to recap June with you guys!
Automating and Simplifying Your Business Using Dubsado Workflows with Krystal Clark
When we say that today’s episode is going to rock your world, we’re not even joking! If you have a client-based business and use Dubsado, maybe you have wanted to set up workflows, but been so overwhelmed that you haven’t started, then stop what you're doing and listen to this show with a notebook because Krystal Clark literally breaks down every step! From lead capture to onboarding to delivering to offboarding, she leaves no stone unturned. Krystal even goes so far as to give us five hacks on how she’s using Dubsado differently than what we have heard before!
7 Things You Need to Know to Make the Most of the 5 Days to Launch Challenge
It is officially Christmas in July here at Boss Project! In case you haven’t heard, we are in the midst of our wildly popular 5 Days to Launch Challenge, which has helped over 10,000 business owners get their products, offers, and big dream ideas out into the world. If you are listening to this and you haven’t signed up yet, head on over to 5daystolaunchchallenge.com to sign up for this completely free program RIGHT NOW! Diving into today’s episode, we share the seven things you need to know and think about in order to take full advantage of this challenge. We know that any time and energy you give us this week is precious, which is why we want to help you make the most of it.
This program is specifically designed to move you and your business forward by identifying your most viable offer, packaging and selling it, and creating a WOW! experience for your customers, as well as walking you through your marketing game plan and, of course, the launch itself. In this episode, we cover how selfishness is the thing that will keep you motivated, why you need a Tinder-level offer right now, and the best way to use people in order to land more dreamy clients, plus a whole lot more! Tune in to find out everything you need to know to fully benefit from this powerful opportunity to get yourself out there and get started today!
Getting Ready to Launch with Parker Stevenson of Evolved Finance
Parker Stevenson is a great friend of ours and someone we love and respect a lot! He has done so much for us and our business in the years that we have been working together with Parker handling all of our bookkeeping. He has already been on the podcast a bunch of times and today he is back to talk about the all-important topic of launching! We get into cash-flowing a launch, how to know when you are ready or not ready, questions and preparation and how to pay yourself when it's all done. So basically we cover all the things you might be thinking about and what better person to ask than a bookkeeper.
Parker is all about helping his clients remain profitable and this conversation will get you into a great headspace for possible launches in the future. We offer tons of free resources in the second half of the show so be sure to stick around for those and Parker gives the inside scoop on many businesses and how he has seen launches evolve. In his work, he has helped countless small businesses that apply to so much of our audience. So for all that and a whole lot more on getting your next launch off the ground and into the air, join us as we talk strategy!
How Finite Thinking Might Be Boxing You In
In this episode, we share some of the surprising influencers in your business that could be distracting you from making CEO decisions, how to execute based on where you want to be versus where you are today, and when to shift from finite thinking to future-focused thinking. We also highlight the importance of trusting your intuition, not letting your goals hold you back, and taking your future into your own hands, so make sure to tune in today!
Identifying Your Value Proposition and Starting Your Service Based Business with Courtney Chaal
Today on the podcast, we have Courtney Chaal. She is a copywriter turned business coach obsessed with making complex concepts (like business models and sales copy) simple and tangible to help regular people achieve big results. She is a big believer in the power of offering a signature service as the best way to start making a full-time income online. And services are the theme for today’s episode. If you have ever thought about offering something you kind of, sort of, maybe know how to do to some people you kind of, maybe, sort of like, then this episode is going to be a really good framework for how to get started. We get into Courtney’s first clients, how she niched down to identify her value proposition, and how you can do the same thing. Courtney shares tips she would give new service providers after they have just landed their first client, and advice on what to do next. We also talk about something we’ve never mentioned on the podcast before: the dad bod level of business, so if you want to find out what that’s all about, make sure you stay tuned.
Pricing, Packaging, and the Ultimate Value You're Providing
One of the things that we see creative entrepreneurs doing consistently is assuming that they know what their potential client or customer thinks about the value of what they offer. These kinds of assumptions ultimately leave you with a very messy blueprint for overcoming your own limiting beliefs and appropriately pricing your digital products and services. Today on the Strategy Hour Podcast, we want to address what really makes up the value of what you offer and how your potential clients or customers see what you offer because, believe it or not, they are not one and the same thing!
Nearly 500k Followers & $100k Generated from TikTok in 6 months with Alisha Cohen of LISH Creative
If you have ever considered using TikTok or Instagram Reels in your marketing strategy, this is the episode for you! Tuning in, you’ll learn some actionable and tangible ways that you can start thinking about these platforms and how to use them in order to actually make money, so make sure not to miss this informative and practical guide to help you make TikTok work for your business!
May 2021 Profit Report: Hiring for 5 New Roles & Heading Into a Season of Growth
Welcome to our 550th episode! We are moving into a season of growth and, with that, there are some big things we have had to start doing and thinking about, both when it comes to staffing, projects, and programs and how we want to set our business up for success in the long term. May was a month of new faces as we brought our social media in-house, which necessitated hiring for a number of new and important roles. This has been an interesting lesson for Abagail and Emylee in finding a happy balance between delegating and ensuring their vision is communicated, resulting in new routines, rhythms, and collaborative efforts.
In today’s episode, we share not only the five new hires we made and how we're growing, but also our product performance and how our expenses impacted our profit, plus so many sneak peeks that it's going to ABSOLUTELY BLOW YOUR MIND! Make sure not to miss this jam-packed Profit Report for May 2021!
Creating a Sustainable Give Back Program for Your Business with Megan Hale
Today on the podcast, please join us in welcoming Megan Hale. Megan is a Profit First® certified business strategist and money mentor for freedom-driven entrepreneurs who are ready to step into #feelgoodmoney and create sustainable, aligned business growth. With a special emphasis on empowering women-identifying entrepreneurs into their next level of growth, she regularly podcasts on the intersections of business, money, psychology, and leadership with a focus on leveraging entrepreneurship to build a more equitable world.
Speaking of making the world a better place, this episode is all about giving back! Listen in as Megan outlines how to build giving into your future, and not only how you can integrate it into your business but how to do it sustainably too. During the course of this conversation, you’ll find out how you can grow your business through giving back, if that is in alignment with your business goals, of course. Megan breaks down what a sustainable percentage is, how you can logistically set that up within your finances, and how to find causes to give to, as well as her suggestions for some important questions to ask yourself along the way.
For everything you’ve ever wanted to know about having an even bigger impact within your business and giving back, make sure not to miss this thoughtful and inspiring episode!
Your Partner Wants to Quit Their Job: Here's What Your Business Needs to Know
people are wondering what they need to do to step up their business so their partner can leave their job. We love this question because it feels like a big scary goal for a lot of people, but if it is not voiced by both people in the relationship, it does not get worked on as much. Emylee said to Abagail that she wants to talk about how Abagail’s husband managed to leave his job two years before COVID. What kinds of things did they do leading up to that, and now that they are in phase two of having him home, how does it look different? If you are a business owner and this suggestion has been brought to you by your partner, what guidance can we give you, in your business?
Creating a Right Now Routine for Creatives, Neurodivergents and Avoidants with Shunta Grant
Today on the show we welcome Shunta Grant, an incredible soul who helps women live lives with intention. Through her company, Best Today, Shunta equips women with resources to be both proactive and intentional with their time. Shunta begins with time because it is the container that holds our days in our lives. She also offers a Best Today Guide, which is a 14-week undated guide that helps women plan their days with intention through her signature process, The Right Now Routine, which is what we are talking about today — how to create realistic routines that last.
We are super excited to break down this conversation for you today, while Abagail shares her journey of going through the program and how it deeply impacted her life, and the examples of how she has used it. Then Emylee shares about the program and why she has avoided going through it because of her misconceptions about routine and what it might mean for her in her day. Shunta does a really amazing job breaking down those hesitations and how routines can still work for creatives, for neurodivergents, and for people who don’t want a lot of structure in their day. We know you will get a lot of great ideas from this episode, so stick to the very end to find out more about all of Shunta’s amazing resources that you can dive into today to learn how to create a routine that’s perfect for you!
Why You Can Have Time and Space Freedom Right Now
So, we just wrapped up the recording for our most popular webinar ever, Day Job to Dream Job. The discussion sparked some further conversations between us and some of our students about the whole ‘you can earn a full-time income without putting in full-time hours.’ We have the belief that you can do this from day one, and that it doesn't have to just be a financial milestone you reward yourself with. But the time and space freedom you get when you work for yourself looks different when you're just getting started versus when you are two years in, six years in, and even further in than that. So, today, we want to break down what we mean by that and dive into what we truly think is needed for the brain to rewire that thought process. We also give a sneak peek of what it looks like when you chase after free time, and how you choose to fill that free time. Because there are some of us who simply fill the free time we work so hard for with just more work!
What's Working for Pinterest in 2021 with Melanie Fountain
Today on the podcast we have Melanie Fountain. She is a Pinterest coach and strategist. She started her business in January 2019 as a virtual assistant and quickly found a passion and talent in growing her clients’ businesses through Pinterest marketing. We are going to help you learn how to do that today! If you are creating content in any shape or form then you need to know what is working for Pinterest in 2021.
We are doing an update for all the best Pinterest strategies that you can manage in your content, so you can create new routines while you are creating that amazing content. We talk about all the new stuff including video pins and story pins, how to grow your followers on Pinterest, and why that might start to matter now when it hasn't over the last couple of years. Our conversation also covers everything else you can do to make sure that you are taking advantage of the amazing platform that is Pinterest!
Mindset Shifts Required to Move into Growth
If you have been listening to us for a minute, you will have heard us alluding to the fact that we are headed toward a growth phase of our business and our lives. We were having a conversation the other day about why we are ready for this now versus when we weren't, what's different, and what we think we need to shift in order to do it. One of the things that came up is that we realized that we had perfected delegating tasks in our business that stabilize it, make it do the thing that it's meant to be doing, and not let it slip back and fall.
On the flip side, what we haven't done and what we don't know how to do yet is delegate, hire for, plan and help other people grow the business. So, we talked about this the other day, when just a couple of years ago, if one of us was out of the office, there would be a direct impact on our sales because there would be less posting on social media and less content creation, which means we would have to plan and account for that. We grew out of that phase, so now one of us can head off for a week, and it does not impact our sales at all! This is fantastic, but the next phase for us is about more than just being able to go on vacation and see the business grow; it's about not having to be one of the two brains that contribute to the growth.

meet your host
I don’t believe there’s one right way to build a business.
I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.
I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.
I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.
I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.
My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!
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Digital Product Jumpstart
Build your list and grow your revenue at the same time!
I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.
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