With email marketing, you get to drive traffic way more directly than you can with social posts. So many of you have been asking how to build an email list from scratch and today I want to dive right into this discussion!

Have you ever ghosted your email list and wondered about how to make a comeback? Or if you even could! You're not alone, and I’m here to help. In this episode, I’m diving deep into the art of reengaging an inactive audience authentically and strategically. We’ll talk about why the gap happened, how to assess the situation, and, most importantly, how to craft a comeback plan that feels true to you. I’ll share actionable steps to get your email list going again, from providing genuine value to maintaining consistency.

From the incredible potential of generative AI to the allure of fully customized experiences, there are numerous innovative ways to elevate your email strategy. While I can’t predict the future, I can share what I’m seeing in the world of email marketing to help you stay ahead of the curve! By leveraging industry research, inbox analysis, and deep reflection on my own business, I’ve compiled some of the hottest trends for 2024. These insights will help you harness the power of email marketing and take your campaigns to the next level.

Writing funny copy is an excellent way to make your brand memorable and connect with customers, but it can feel pretty risky. What if it’s not actually funny? Or worse, you end up inadvertently offending someone?

Joining us today to set our minds at ease is Lianna Patch, a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click – in that order.

Many entrepreneurs set ambitious targets but often find themselves falling short. In this episode, we explore the REAL reason why you’re not achieving your goals, unpack the underlying beliefs that might be holding you back, and provide actionable insights to help you break through these barriers.

Join me as I delve into how you might be standing in your own way and offer strategies to move your business forward in alignment with your life goals. I share key mindset shifts to help reduce the pressure and constant stress that many entrepreneurs experience as their businesses scale and the goalposts keep shifting.

Do you know what your customers really want? Or are you mostly relying on assumptions to drive your sales? In one of her latest studies, Lisa Smith did more than just survey her audience; she dug deep into the mindset and potential obstacles that people encounter in sales. Lisa has also generously made this work publicly available. She is committed to seeing others benefit from this information and will continue to grow the study in years to come!

Today we are digging into what it really takes to reinvigorate yourself. When I am feeling creative resistance, I have a tendency to try and push through – creating an unnecessary environment of stress. When you really slow down, you have the opportunity to gain a new perspective. I like to teach you through my own experiences so I wanted to put myself in my client's shoes. At the end of last year and the beginning of this year, I found that my clients were really resistant to showing up online and I started questioning why. I realized that the resistance largely stemmed from the fear that my clients once understood social media and now no longer do!

During this episode, we dive into strategies to land unique brand deals that not only benefit you with sponsorship dollars, but also help you grow your business and get more clients. With these strategies you’ll ultimately impact the brands you build with as well as your company. We also talk about Justin’s origin story and how he built his brand, a strong YouTube following and even an Influencer Agency.

Have you been considering implementing a four-day workweek into your business but are just a little hesitant? Well, then this episode is for you! I was just as resistant to the idea of shortening the week but when I did it, I realized that you can do less and achieve more while creating an environment that honors people and their lives.

Today we are talking all things Barbie; specifically, the marketing budget which is the biggest marketing budget we have seen for a movie in a long time! This company has taken a brand we all know and love and made it more relevant decades later. So what will this massive budget mean for entertainment moving forward and what can we learn from it as small businesses?

Quitting corporate and striking out on your own can be a daunting task. But with the right preparation and strategies, you can build the business you’ve always wanted without feeling totally overwhelmed. Today on the show, I share the story of how I quit corporate and started my own business in 2015 and how I would go about doing it again in 2023.

What do grief and grit mean for women who are balancing life and business? Sometimes, experiencing enormous hurt and pain turns you into the most authentic version of yourself. The topic of grief is incredibly personal and important to me because it is one of the primary reasons for my growth and success. Often, parts of life become a blur, and pieces of memory are missing. Those are the same periods of time that fuel a change in you. I know there is a huge need to focus on mental health and wellbeing because who you are and how you show up in the world will affect how you will show up in your business. As I think back on the timelines of my life, I realize that I am not alone in my struggles through traumatic experiences.

Boss Project is going through its biggest transition yet! For the last 24 months, Abagail has been almost exclusively in the finance and sales side of the company. She’s been creating spreadsheets, thinking about company benefits, sales processes, hiring, HR, and more. That has meant she’s been out of the marketing game. She simply hasn’t been thinking about social media and sales funnels for two years and she’s excited to dive back in! You can expect experimentation as she gets her feet wet; trying and testing different things. It’s going to be focused, it’s going to be intentional, and it’s definitely going to be fun!

In this episode, Abagail interviews our very own Emylee to talk about her shift into full-time authorship, what she has learned thus far from her rapid transition into this new field, and the leap of faith it took to pursue her passion!

In this episode, we look back at the last eight years and celebrate all that Boss Project has accomplished! We’re sharing our journey as business partners, what it’s been like to work together, and some pearls of wisdom we’ve picked up along the way. Let’s dive into how we got here!