One of the number one things I see business owners wrestling with is leads: how to get them, how to secure more of them, and how to pull them in with less effort. I want to assure you that it's fully possible to amass all the leads you could ever want and have your business entirely booked without doing all the legwork yourself!

Lately, I’ve shared a lot of the behind-the-scenes of my marketing and messaging pivot that has happened within my business but what I haven’t shared are the changes to my actual offer. This was not a small decision because I undid three and a half years of work to make my business more sellable and focused on what would give my clients better results. Today, I am going to share all of the changes I made in my business over the last three years. In order to give you the full behind-the-scenes, I need to back up quite a bit. I desperately wanted a product shop from 2016 and it was so far removed from the kind of business I was running. As time has passed, I have become more and more aware of the challenges associated with running one so I began to think about a digital shop. I saw a hole in the market for tools that help business owners enhance their client experience, present themselves more professionally, and speed up their sales process.

I’m sure you have all heard of the adoption bell curve and the truth is that there are people at all different stages of that wave. This is usually discussed with reference buyers but it doesn’t just apply to consumers, it applies to business too! You can be a pioneering innovator at the forefront of your industry or you can ride the curve. You do not have to be first at something to be the best! Industry giants are built by observation and I would argue that your ability to observe is far more important than your ability to innovate. Now, this doesn’t mean that you should copy someone else's work, because copying is not what will make you successful. But learning from others and adapting can be such an incredible way to grow and make an existing idea even better!

Over the last 12 months, I've been doing an experiment. I wanted to prove that even after nearly a decade, the same principles still apply, still work, and still let you build a business that earns a reasonable salary and can support the life you want to live. When I first started my own business, I replaced my corporate salary 30 days after being laid off. And in eight months, I made $100,000. Four months after that, I doubled it.

A lot has changed in the intervening years — IRS technology is different, social media is constantly evolving — but do the same principles hold up? Last August, I quietly reopened the agency side of my business, calling it BP Studio. In 12 months, I pulled in $264,000 in revenue from high-end services. No paid ads, no social, no trendy marketing strategies. This growth? It's been 100% organic, all from warm leads that were already in my network. So if I did it once and then did it all over again eight years later, how did I pull it off? What changed and why? I can't wait to get into all of this with you in today's episode!

A legacy can be the impact you have within the four walls of your own home and how you’ve affected family and friends or it can even stretch far beyond that. It’s not just a sum of money but rather the accomplishments that last a lifetime, your values, your ongoing influence, the good deeds you do, and so much more. If it’s not required to leave a legacy, then why is it so important to so many people? Well, because it gives you the opportunity to live for a purpose that’s bigger than yourself! According to Psychology Today, there are five reasons that people want to be remembered. So, let’s talk about them!

I’ve dedicated today’s episode to telling you how I increased my downloads by a whopping 43% in just 30 days while multiplying my new subscribers by 12! These are crazy numbers at this scale. This is usually the kind of growth you would see over a year when you already have millions of subscribers. Today I’m sharing what I did differently and how I was able to drive so much more traffic and so many more sign-ups in real-time.

Tuning in, you’ll learn why there’s no one-size-fits-all approach to marketing, and how you should tailor your marketing strategy depending on your business model, whether that’s one-to-one, hybrid, or one-to-many. I unpack the answers to some commonly asked questions, including how niche you should go and how to identify who you’re talking to, before taking a look at how audiences have changed over the past few years. You’ll also find out how your audience impacts your efforts to be more visible and nurture leads, plus advice on what you can do to take your next steps!

There have been so many upheavals in the past few years, from COVID to the rise of AI, that making any predictions about the future can seem like an exercise in futility. But when you’ve spent enough years in an industry, you become attuned to customer needs in new and surprising ways, allowing you to gain a deeper sense of where things may be heading next. Today on the podcast, I’m thrilled to be talking with the wonderful Mariah Coz, Founder of Fearless CEO, where she helps creators monetize their business through community content courses and other creative digital products.

During today’s episode, I tell the story of how I went from a full-on crisis to the most clarity I have had in years! I want to invite you to join me in this movement. When I was able to take a deep breath for the first time, I knew that other people needed to experience this. I believe that everyone deserves the financial freedom that lets you go from social security to true financial freedom and lasting wealth that creates a secure future. I want you to have that gift! It’s not just about me. It’s not just about helping people to become stable. This is for every person running a business. I want you to be a part of it, so tune in today to learn how I went from crisis to clarity, discovered what’s next for my life and career, and how you can too!

Listen in on the phenomenal live webinar we offered this week. This information will change countless lives and give more women opportunities. I'm sharing clear strategies for scaling a business that most people don’t know about. We aren't messing with trendy marketing tactics that don’t work the same way for everyone. Every business is different and one person’s success does not define your own.

That’s why I'm sharing the exact strategies and facts that will bring you success (and not just the shiny, sexy ones). You need this information. I will redefine what transparency looks like in this industry because it was not easy to get to where I am today. This is my genuine desire to see you succeed! If you'd like to see the slides that went along with this, you can watch the full video replay at bossproject.com/untitled-training.

I went from one sale to 439 leads in just 48 hours and I’m going to tell you exactly how I did it! I recently took the biggest gamble I have ever taken in my business. I refunded tickets to my upcoming Sales Flow workshop and scrapped everything my team and I had spent weeks preparing for. I did this because only one ticket was bought in 24 hours when I announced my workshop. This mission is far too important to me to let one dry season put me under. You only have one life and I want women everywhere to have choices, opportunities, and freedom! I can only make the kind of impact I want to make if more women in business know what I know.

I like to see this time of year as the opportunity to dive back in and come up with a fresh approach to plan for the future! This season can be about refining what you have built so that your business can continue to support you for a long time. I know that many of you use this time to make new goals and create new opportunities, but today I want to talk about what it looks like to prepare your business so that you’re ready when life comes at you again. Shit is going to hit the fan whether you want it to or not and I want you to build a business that can survive that without being so dependent on you. Personally, I never want to be financially dependent on anyone else and I know that many of you feel the same way! You want your business to work even when life gets thrown your way. You aren’t trying to fix the ‘shit,’ you’re trying to live and work while it’s happening!

Chances are, you started your business because you want to make a real impact. Like the badass you are, you wanted to do this independently and quickly took on clients and catered to their needs, often at your own expense. This, unfortunately, can only lead to burnout. There comes a point where you need to fix the situation or you’ll seriously consider quitting. I know, because I’ve been there, and I’m here to assure you that there are some very tangible ways to get out of this dreaded cycle that keep people feeling trapped in the business they built that is supposed to be this opportunity for freedom.

Today I want to talk about where you’re going; whether you know what that looks like or not. I know that for many of you, you may not even be sure where you want to go, and that’s okay! It’s really easy to overlook the value of your past experiences but you are, in essence, a cumulation of them and they can be so valuable in shaping where you want to go. I know a lot of you may not know the answer and that is okay! It’s not about knowing the answer, it’s about using this as a jumping-off point. Even all the previous jobs you’ve ever had shape the business you have today!

Today, we’re delving into the world of passive income and how to truly build substantial wealth – the kind that leaves a legacy and transforms not only your life but also the lives of your family and future generations. Discover the reality behind passive income and how to create genuine financial security! In this episode, you’ll learn how the magic is in the mix with insights into the best active/passive combinations. I'll also be sharing details about an upcoming workshop that's all about building a real asset – your business – that will fuel your wealth journey. If you're ready to make your business a sustainable income source and gain control over your financial future, this workshop is a must-attend! So tune in for insight into finding the right mix for you, giving you the freedom to live life on your terms.