Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

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The #1 Marketing Strategy Every Business Owner Forgets (and How it Sabotages Their Growth) with Julie Solomon

Today on the podcast we have our new friend Julie Solomon. Julie is a long-time listener, first time interview and an all-around fan of the podcast. Julie is a communicator at heart and a believer in the power of sharing stories. Her purpose is to encourage confidence and determination to create, perform and connect. She also comes with some sexy taglines like New York Best-Selling Publicist, Influencer Marketing Expert and Strategist, Founder of an iTunes Top 15 Business Podcast and Speaker. Girlfriend knows her stuff.

In this episode, we are talking about the number one marketing strategy every business owner forgets and how it sabotages their growth. Not to mention all of these crazy, insane places on the internet that y’all did not know existed and how they can help unlock some crazy publicity for you inside your biz. So if you are sick and tired of going down the same old path and constantly sabotaging your business from reaching its true potential, then this episode is for you! Stay tuned to hear more about how to change your approach.

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Q & A With Abagail & Emylee: We're Answering Your Burning Questions Live!

We are back for another Q&A with Abagail and Emylee! Sometimes we allow you, our audience, to post up a thread of burning questions in our Facebook Group. These questions could be anything; business or life — literally anything is on the table. We did this a couple of days ago and received a ton of really great questions. We thought we would share them here on the podcast and make it an educational experience for y’all. Hopefully, we get to answer your question on air and give you all a bit of free coaching in today’s episode and even some strategy if you will.

With all the questions, we cover a big range of topics, including launching new products, knowing when to hire out and advice we wish we had known before starting our business. We also dive into the best strategies for creating challenges and let you know how to get those eyes on your prize! So if you have submitted a question to the group or you are just simply dying to hear the answers to all the many questions, stick around to hear us answer them. Now grab that coffee, get yourself comfy and let the answering games begin!

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Psychology Driven Brand Strategy and An Opt-in that 55k People Have Dived Into with Kaye Putnam

Today on the podcast we have Kaye Putnam. Kaye is is a psychology-driven brand strategist for entrepreneurs. Through work with over a 100 clients, from Fortune 50’s to entrepreneurs, she developed the In Demand Brand method. She has had some crazy success though with her famous opt-in. 55,000 people have taken her psychology quiz all about branding and y’all need to take it too. Inside this episode, all three of us nerd out pretty hardcore. We talk about the psychology behind understanding your competition and establishing your brand presence. We uncover a couple of the most popular archetypes and the least popular ones.

 

Kaye brings to the conversation a different way of looking at your brand, your messaging and what you’re serving to your clients based off what you are actually best at and who you are as a human being, which is the easiest and best thing to do, right? Of course, we also talk about her quiz, the strategy behind how she set that up, how she has collected the leads and what it’s meant for her financially. This a good one to listen to just to uncover a little bit more about yourself and how you can use that to craft your brand messaging to your benefit.

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23 Launch Mistakes Your Business Can’t Afford

Today we are going to be talking about the 23 launch mistakes that your business can’t afford to make. But before we get started, first and foremost, we want to encourage you to get into the mindset of treating every single thing in your business like a launch. Whether that’s an Instagram post, a blog post, creating a course, new brand colors – treat it like a launch. Because if you don’t treat it like a launch, it becomes one of those things that sits on your to-do list and doesn’t actually get done! As soon as you treat it like a launch, you will take the steps you need to in order to make it happen.

We have gone through the process of launching an obscene amount of times, and we have helped so many others do the same. Through these experiences we have noticed a pattern of common mistakes made throughout the launch process and today we want to share the top 23 mistakes we see happening in a launch. From aiming for perfection, to poor planning and promotion, or just not reaching out for support. There are small (and big) things we can do to maximize any launch and keep our sanity in the process! We believe in you and if you’re thinking about launching, you are in the process of launching, or you are just wondering how you can improve on your next launch – this episode is an absolute must!

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#5DaysToLaunch Challenge is Back!

The #5DaysToLaunch Challenge is back and we are beyond pumped! The #5DaysToLaunch Challenge is a free and designed to help you go from figuring out what your product should be to selling it by the end of the week. You might be thinking, “What!? That’s impossible!” But the truth is, it’s absolutely possible! We have had hundreds of students accomplish this, and much more, in this five-day challenge. We created this course because so many of you are just sitting on your laurels.

“It’s not good enough.” “It’s not ready.” “This thing is not perfect.” Sound familiar? Well, we are tired of it because we believe in you guys more than you believe in yourselves. We know you have some brilliant ideas and your audience deserves to see your good stuff! So the #5DaysToLaunch Challenge is a way for us to get your booty into gear push you, ever so kindly, every step of the way. If you’ve been on the fence about launching a product or just putting yourself out there, now is the time to do it and we’re going to show you how.

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P.S. We Also Run an MLM Business

Surprise! We also have another business that’s not TCC! If you haven’t already heard, the truth is, we are actually oily, hippie weirdos. The cat’s out the bag and this is what we are going to be talking about today; our discovery, love and business venture into Young Living Oils and how it blends into our full-time job at TCC. Young Living Oils has been life-changing for both of us. We started using them to help with our migraines, insomnia and recurrent illnesses. They helped us feel amazing, be healthier and make clearer decisions in all aspects of our lives. Then, we realized, “Hey, wait. There could be a business opportunity in this.”

So today, we are going to be sharing our unique strategies for our side business in oils, how it has become a creative outlet for us and changed the way we live. If you are wanting to improve your approach to brands and products as well as your side-hustle, then this is an episode for you. Get those notebooks out and start writing, babes!

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Leveraging a Viral Post with Hope Brookins

Today on the podcast, we welcome personal branding and publicity strategist, Hope Brookins. After having her family’s personal story of building a house using YouTube tutorials completely go viral, Hope was able to leverage that opportunity into her own business success. Using this experience, Hope helps small business owners do the same thing. She helps them build their own brand story, take their media and use these opportunities so that they are perfectly positioned, polished, and prepared to present themselves to the world.

On today’s episode Hope gives actionable steps to help you craft your own brand story and integrate it into your website and business. She also identifies the key features of a viral post and what you can do to every piece of content to give it the opportunity to go viral, organically. Many people think “going viral” happens overnight but this is not always the case. It took Hope and her family two years of preparation for their story to go viral and Hope is all about having a carefully planned strategy to get you there. If you are looking for some great tips and actionable steps on how you can tweak your brand story to be more viral-worthy, then this episode is definitely for you. We can’t wait for you to hear her story!

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Taking the Work Out of Networking with Renée Dalo of Moxie Bright Events

Today we welcome Renée Dalo of Moxie Bright Events. Renée is a Southern California wedding planner and she is also the leader of the Los Angeles chapter of the Rising Tide Society. Today’s episode is all about that icky word, “networking.” Renée has really used this practice to build her business from the ground up. To this day, over a decade later, almost 99% of her clients have come from customer or friend referrals. Networking has been vital to the growth of her business and Renée is extremely knowledgeable in this realm that many of us don’t really know how to effectively tackle.

In today’s episode, Renée gives us actionable steps that we can take away for avoiding awkward conversations and cultivating better networking practices. We talk about ghosts, being authentic, and why business is ultimately all about people. Whether you are in event planning or not, Renée has a lot of great tips for your business and personal life. So either way, or if you just need a good belly-laugh, this episode will be right up your alley. Take a listen!

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Leveraging Your Podcast, Hosting In-Person Workshops and Pivoting with Amanda Boleyn of She Did It Her Way

Today on the podcast we have Amanda Boleyn of the She Did It Her Way podcast. Have you heard of her? Well, if you haven’t, she is a rockstar. She Did It Her Way has been named one of the "12 Best Podcasts for Entrepreneurs" and "Top 100 Best Websites for Entrepreneurs" by Forbes. Her podcast is dedicated to featuring savvy female business entrepreneurs from across the globe. These women share their insights and journeys so that others can do it their way too.

In this episode, Amanda is sharing about something other than her podcast. We’re diving into how she’s been able to take her podcast journey and leverage it to further grow her business. In fact, she’s opening up her first ever in-person summit — the doors are open and we’re talking all about the amazing experience that you can get in on this October at the She Did It Her Way Summit. We’re also talking about pivoting and the challenges of growing a business and everything that comes with that.

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What To Do Before You Even Think About Getting Press with Ashley Gartland

Today we are here with the lovely Ashley Gartland. Ashley helps passionate creatives and driven entrepreneurs like you, who feel like they’re drowning in to-dos and just want someone to tell them where to focus to make their business work. She teaches them how to stop overcomplicating things and simplify their approach so they can make more money in their business and experience more freedom in their life.

If you haven’t listened to our episode with Rachel Hofstetter, way back in episode 003, do yourself a favor and listen to it BUT listen to this one first. They are interlinked in that they both talk about your approach to press but Ashley breaks down the first steps you need to go through. She gets into all the befores and afters of getting press for your business and she’s helping you get ready to get your business featured.

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Landing Corporate Clients as a Creative Entrepreneur with Becky Mollenkamp​​​​​​​

We are super excited for today’s episode with Becky Mollenkamp. Not only is Becky our friend, but she is a business mentor for women entrepreneurs. She helps them write down all those words that are stuck in their head so they can make some big changes and push forward in their businesses. Becky is also an absolute rock star at landing corporate clients and today we’re lucky enough to be getting the inside scoop from her.

Ever wonder, “How the heck do I, as a creative, get into the inboxes of corporate businesses and land those bigger projects?” Well, today Becky is sharing her tips and tricks with us. She’s also telling us how we can utilize programs like LinkedIn to up our connections, up our chances of getting in front of those people and so much more. If you’re interested in finding out more about this, keep listening to the show.

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Using One Website To Run Two Businesses with Ashlyn Carter of Ashlyn Writes

Today on the podcast we have Ashlyn Carter of Ashlyn Writes. Are you multi-passionate? Well, this boss babe is and she has grown her business as both a copywriter and a calligrapher. She took her background as a corporate agent working with corporate clients and transitioned that into her current business, working with big name clients. We are so excited for you to hear how she’s been able to keep both her knowledge from her corporate days and add that onto her creative passion with calligraphy.

Do you want to have a business that serves two different people? Today we’re going through how to navigate your homepage, how to set up your services, products and offerings, and how to manage your social media and your email list if you’re talking to two different people. If that’s you, keep listening to find out more!

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How to Give, Give, Give without Giving It All Away

You all know by now that we have built Think Creative Collective on the “free-free-free marry me” model. We talk about it all the time. It is basically built on a foundation of giving a whole bunch of content, knowledge and strategy away for free so we can build a community of addicted and raving fans. People often think that if they give too much away it is going to decrease the number of sales they are ultimately going to get, but we have seen literally the opposite effect. It has only helped us grow our audience and our sales. It has also enabled us to create a community where our audience can be sure to find the answers they need instead of a dead-end, and people really value that.  

So what we want to talk about today is why we decided to use that model and how you can structure your own business to do the same. We also want to go over why it is very important to bust the myths behind giving away content for free. Inside this episode, we will focus on answering all of y’all’s questions surrounding the topic. We’ll give you the inside scoop about the actual effects to our business that this model has created for us so you can be more confident in what you are providing your audience, for free.

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Hot Topic: Why We Didn't Close Our 12k+ Facebook Group

We are here for a hot topic today. Today on the podcast, we are talking about why we did NOT decide to close our private Facebook group, which has roughly 12k+ people in it. This is one smokin’ topic, as there are a lot of Facebook groups run by business owners who are similar to us and in our circle that have been closing down left, right, and center.

Today, we want to highlight the fact that we are not going to speak for the people who have decided to close their groups; we are literally just here to talk about why we decided to keep our group open and go over some of the adjustments that we’ve made since that “change” in the Facebook group world. If you want to hear more about how we run our Facebook group and why it works for us, keep listening.

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Q & A with Abagail & Emylee: All Things Facebook

Today on the podcast we are doing Q&A style episode, but can you guess what the theme is? Yeah, that’s right — Facebook! We asked in the group for y’all to send us your questions about Facebook strategy and being successful on the platform. Now that we kinda know a thing or two, we feel that we can answer your questions and make sure you guys are on a good solid foundation and that your Facebook game is strong. We are jumping right in, so keep listening if you would like to know more about Facebook and how to use it as a tool in your business.

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meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

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Software & Services We Swear By

Meet Our Partners

The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

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Digital Product Jumpstart

Build your list and grow your revenue at the same time!

I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.

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