The feeling never gets old: it makes me so happy when our clients post in our community and tell me that they’ve launched their very first digital product! I want to make sure that you get the most out of all the time, work, and energy that you put into your offer. Ultimately, it’s only going to perform if you have access to the people who are going to be the most interested in what you have to offer. So, in today’s episode, I want to talk a little bit about what comes next.

Today on the Strategy Hour Podcast, Abbey Ashley joins me again to discuss how to leave your nine-to-five as quickly as possible. In this conversation, she is going to share how you can start selling services and grow your business fast so that you can replace the income from your job with it. 

I’m still amazed that a digital product I created resulted in $ 288,000 in sales and added 10,000 people to my email list– and they paid to join it! I’m going to share all about it in today’s show.

If there’s one thing I want you to take away from this pep talk, it’s this: the decisions you make today aren’t set in stone. Whatever you launch, it's an opportunity. Whether it succeeds or not, you’re going to learn something from it. The world will respond, and your job is to listen. As business owners, we often rush through things and don’t take the time to truly listen to what feedback is telling us.

It’s hard to believe that I’ve been creating digital products for over eight years now! I’ve learned so much that I want to share with other creators, because I want to see more people be successful with their digital creations too. Today I’m sharing which kinds of digital products I definitely wouldn’t create if I was just getting started. I think you’ll be surprised– the ones I’d skip aren’t what you’d expect.

The most important thing to me in my business is to help my clients achieve their goals. Today, I want to break down what it took to build my multi-million dollar product empire and give you a blueprint of how I did it so that you can get started and launch your very own digital product. In 2016, I got caught in a five-car pile-up and suffered a traumatic brain injury that drastically changed my life. It taught me that my business was solely dependent on me and this was a massive wake-up call!

There is definitely a trick to running Meta ads and it can take some time to figure out how to do it. Today, on the show, Kwadwo Sampany-Kessie discusses when to run Meta ads yourself and when it’s time to hire a pro. He’s a successful Facebook Ads Manager and Strategy Partner and host of The Art of Online Business Podcast.

In this episode, we’re talking about marketing lessons we can learn from The Muppets, what the pandemic did for a goat farm, and if your digital doppelganger should be your own property or owned by the company you work for. This convo is going to spark your creativity and get you thinking in new ways. You’ll walk away excited about how you can leverage AI in your own business.

Lately, I’ve shared a lot of the behind-the-scenes of my marketing and messaging pivot that has happened within my business but what I haven’t shared are the changes to my actual offer. This was not a small decision because I undid three and a half years of work to make my business more sellable and focused on what would give my clients better results. Today, I am going to share all of the changes I made in my business over the last three years. In order to give you the full behind-the-scenes, I need to back up quite a bit. I desperately wanted a product shop from 2016 and it was so far removed from the kind of business I was running. As time has passed, I have become more and more aware of the challenges associated with running one so I began to think about a digital shop. I saw a hole in the market for tools that help business owners enhance their client experience, present themselves more professionally, and speed up their sales process.

I’m sure you have all heard of the adoption bell curve and the truth is that there are people at all different stages of that wave. This is usually discussed with reference buyers but it doesn’t just apply to consumers, it applies to business too! You can be a pioneering innovator at the forefront of your industry or you can ride the curve. You do not have to be first at something to be the best! Industry giants are built by observation and I would argue that your ability to observe is far more important than your ability to innovate. Now, this doesn’t mean that you should copy someone else's work, because copying is not what will make you successful. But learning from others and adapting can be such an incredible way to grow and make an existing idea even better!

Over the last 12 months, I've been doing an experiment. I wanted to prove that even after nearly a decade, the same principles still apply, still work, and still let you build a business that earns a reasonable salary and can support the life you want to live. When I first started my own business, I replaced my corporate salary 30 days after being laid off. And in eight months, I made $100,000. Four months after that, I doubled it.

A lot has changed in the intervening years — IRS technology is different, social media is constantly evolving — but do the same principles hold up? Last August, I quietly reopened the agency side of my business, calling it BP Studio. In 12 months, I pulled in $264,000 in revenue from high-end services. No paid ads, no social, no trendy marketing strategies. This growth? It's been 100% organic, all from warm leads that were already in my network. So if I did it once and then did it all over again eight years later, how did I pull it off? What changed and why? I can't wait to get into all of this with you in today's episode!

A legacy can be the impact you have within the four walls of your own home and how you’ve affected family and friends or it can even stretch far beyond that. It’s not just a sum of money but rather the accomplishments that last a lifetime, your values, your ongoing influence, the good deeds you do, and so much more. If it’s not required to leave a legacy, then why is it so important to so many people? Well, because it gives you the opportunity to live for a purpose that’s bigger than yourself! According to Psychology Today, there are five reasons that people want to be remembered. So, let’s talk about them!

I’ve dedicated today’s episode to telling you how I increased my downloads by a whopping 43% in just 30 days while multiplying my new subscribers by 12! These are crazy numbers at this scale. This is usually the kind of growth you would see over a year when you already have millions of subscribers. Today I’m sharing what I did differently and how I was able to drive so much more traffic and so many more sign-ups in real-time.

Tuning in, you’ll learn why there’s no one-size-fits-all approach to marketing, and how you should tailor your marketing strategy depending on your business model, whether that’s one-to-one, hybrid, or one-to-many. I unpack the answers to some commonly asked questions, including how niche you should go and how to identify who you’re talking to, before taking a look at how audiences have changed over the past few years. You’ll also find out how your audience impacts your efforts to be more visible and nurture leads, plus advice on what you can do to take your next steps!

There have been so many upheavals in the past few years, from COVID to the rise of AI, that making any predictions about the future can seem like an exercise in futility. But when you’ve spent enough years in an industry, you become attuned to customer needs in new and surprising ways, allowing you to gain a deeper sense of where things may be heading next. Today on the podcast, I’m thrilled to be talking with the wonderful Mariah Coz, Founder of Fearless CEO, where she helps creators monetize their business through community content courses and other creative digital products.