Aside from our wonderful clients in the incubator, our DMs have been popping and we have so many great insights into the hurdles that service-based businesses are facing! One particular issue that continues to pop up, especially as we help people define a high-touch signature service or ultimately focus on a more primary offering (instead of having what we’ve lovingly called the Cheesecake Factory menu of offers), is the need to eliminate other services. Many people we’ve run into are open to the idea but have active clients utilizing those very services and don’t know how to make that transition. The question arises of how to pivot and how to communicate the changes, but the main risk factor that people dwell on is losing the income from those active clients. Well, in this episode, you’ll find out how to gently ease out of specific services with a transition plan, as well as how to inform your clients that you’re eliminating part of their service and raising their price. Tune in to hear why there is no question that you shouldn’t only offer the services you want to and how to get to a point where you’re billing ethically and creating space for rest and creativity!

It has come to our attention that there seems to be a widely held belief that high-earning service providers already know exactly what they’re doing. The perception is that everything is running super smoothly and that they are acutely aware of exactly what they need to be doing at all times. That they are solely focused on their zone of genius and that they've made no changes to the backend of how they run things. This is most definitely not the case.

Today, on the podcast, we welcome Emily Walker. She helps brilliant entrepreneurs turn their big ideas into powerful and profitable courses so they can improve thousands of other people’s lives while building more spaciousness into their own. Having worked with a diverse range of clientele all over the globe, from groundbreaking courses and bestselling authors to seven-figure mindset queens, Emily knows that, sure, you can just dive in and start teaching online, but taking that knowledge and tweaking it into something actionable is not always easy.

If you have ever wanted to create a course, a program, a workshop, a masterclass, a tiny offer, a big offer, it doesn’t matter; this episode is going to give you a lot of great things to think about before you get started! Emily shares her perspective on creating content by doing equal parts what feels fun and good to you while also serving your audience, your clients, or your future students. It’s a blend of both worlds, and Abigail and Emylee certainly walked away from this conversation with a lot of ideas and questions to ask themselves as they refresh some of their own programs, and we know you will too!

If you are in the small business space as a buyer or a seller, you might have noticed a wave of disgruntled online shoppers that don’t necessarily fit the stereotype that wants to speak to the manager! In today’s episode, we want to talk about what we are dubbing the Digital Karen. Since the start of the pandemic, Emylee and Abagail have noticed more and more conversations between makers, shoppers, and sellers who are having a difficult time dealing with the increase in customer service issues that have been popping up in their inboxes and DMs, from unrealistic custom order requests to one-star reviews for reasons that are beyond their control.

There has been a growing need for customer education regarding what is and what isn’t within the control of shop owners and business owners. For a long time, buyers have convoluted the experience of buying from big companies like Amazon or Nordstrom and tied that same level of expectation to shops on Etsy and Shopify, for example. In today’s episode, Emylee and Abagail talk about how sellers can emotionally and mentally deal with the age of the Digital Karen and continue to create a positive customer service experience amidst uncontrollable delays, as well as what buyers and shoppers can do to make the experience better for business owners!

Today on the podcast we have Courtney Chaal, the founder of The Rule Breaker’s Club where she teaches women to package and sell with brilliance and offers awesome products, and her work has been featured in Inc., Creative Live, and The Huffpost to name only a few. She is crazy-talented when it comes to messaging specifically, so this interview is right on time. We get that we shouldn’t necessarily be changing our offers or postpone our launches, but how do we talk differently about our services, so that it appeals to people at this moment?

What messaging do we need to tweak to make it relevant, and where is the balance between being empathetic and helpful versus making sales because we’ve got businesses to run? Courtney shares the top tips that she herself is implementing in her business, from getting your mindset right and brainstorming ideas, to asking your audience what they need and putting it all together in a project plan, so strap in and let’s dive in!

Today on the podcast we have Cami Monet, a watercolor artist, and custom wedding stationer. She is all about paper goods with purpose and personality. Camille Monet operates under two branches where she has custom wedding clients and does all their custom stationery. Her product line is also available for both retail and wholesale. When she isn’t doing all of these things, she also has a podcast with a friend, where they share ways to make business strategy a piece of cake for paper people.

In this episode, we’re talking a little bit about processes, using Dubsado, and all about how to create a high-touch premium service with your clients. This is for anyone who wants to dip their toe into charging premium prices this year, and for those who are already offering premium services. This episode will also give you some good ideas on how to be high-touch without having to be in the process every time. Camille shares details about her speedy process on getting clients in the door and paying. The customization and personality aspect of her process is unlike any other that we have heard of, so we know you guys are going to get some really good takeaways today. Let’s get going!