new episodes tuesdays + thursdays
If you run a business online, then this is the show for you. Listen in as your host, Abagail Pumphrey delivers semi-ranty business strategies touching on everything from building a profitable offer to scaling sustainably to growing an ethical culture and everything in between.
top 10 business podcast | 4 Million+ downloads | 750+ episodes
Meet Your Host
Semi-ranty business strategies for successful small business owners.
Hey, it’s your host, Abagail Pumphrey. And I’m on a personal mission to help more small business owners become financially free.
I like to nerd out on all things business, marketing, and most definitely the numbers. I’m talking all the lessons learned as I turned a layoff into a 7-figure online business.
I like to share it all and no conversation is off the table. We talk actionable strategies, biz challenges, and all the things life throws your way - grief, anxiety, loss, and resilience are all topics you’ll find here.
Our Best Hits
Our Favorite Tools
We may receive commissions when you click our links and make purchases. However, this does not impact our reviews or comparisons.
Featured Series
A Few Hot Takes
How to Listen
Subscribe below to have the latest and greatest episodes delivered to your favorite podcast player.
Listener Love
How to Realign a Frustrating Client
Not every client relationship runs as smoothly as we’d like and, generally speaking, it comes down to communication gaps and unspoken expectations. In this episode, we break down a scenario that one of our clients experienced and share our advice for dealing with the situation. In this particular scenario, our client found that her client was treating her like an employee, despite the fact that she's technically a contractor.
Because this problem is more common than you might think, we’ve decided to share our perspective and insights into how one might navigate a situation like this. It’s easy to get frustrated, but there are ways to address communication gaps with clients and continue to nurture long-term relationships. Join us as we shed light on how to enhance the client experience while maintaining healthy boundaries for your business.
The Exact Scripts We Use for Prospect Follow-Up
When prospective clients are on the fence or delaying commitment to a particular project, it can be wildly frustrating. Not just that, but the follow-ups use up a whole lot of unnecessary time and energy. In this episode, we share the exact scripts we use to nudge people off the fence and reduce communication delays. You are responsible for closing the loop, and it is especially critical when you start documenting your sales process and really tracking conversion rates. Reviewing your sales information is only helpful once you’ve closed the loop and are certain as to which leads are going to convert to sales and which aren’t.
Today, we are specifically addressing those waiting for their prospective clients to sign off on a project but are left without a clear answer. So many service providers struggle with non-committal potential clients who seem eager but never quite get around to closing the deal. If you’re holding a spot for someone and they haven’t committed, you need to solidify that space or move on. Our prospect follow-up scripts will help you close the loop and mentally move on. Tune in to find out how to restructure your process to reduce cumbersome delays, and kindly and effectively communicate your parameters!
What to Do When Clients Push Back on Your Process
Today, we’re cutting the small talk and diving right into part 2 of our conversation. That’s how important we deem this topic to be.
If you own a service-based business, there’s a high chance you’ve encountered a client who wants to change some aspect of your delivery. Usually, this comes up during the sales process, but occasionally it arises immediately after they’ve booked. Today, we’re talking about how to navigate this based on when and where they are wanting to customize the product, and how to handle it at each stage.
When clients feel that they can negotiate price, tinker with the scope, and haggle with you on the deliverables, what do you do? We’re here to help you navigate these complexities.
What to Do When Prospects Ghost You
Today we’re going to talk about the art of the follow-up! Once you’ve pitched your service, it’s possible that you’ll experience potential clients ghosting you, being passive-aggressive towards you, or fighting against the process that you’re trying to put them through. All three of those things have happened to us in the last seven days so we know all about those weird experiences. In an ideal world, people will seamlessly move through your sales process, discovery call, and pitch meeting, and then they’ll pay you. This happens almost half of the time but the other half of the time, you’ll be faced with resistance and objections that you’ll have to work through. Today, we’re going to talk you through how to deal with them!
The Difference Between a Coffee Date, a Discovery Call, and a Pitch Meeting
Having discovery calls, going for coffee dates, and holding pitching meetings with potential clients is something that we’ve noticed that many service-based business owners struggle with in the early years. They feel like they either don’t say enough or they say too much, and this causes a lot of stress and anxiety. In this episode, we want to equip you with the confidence to go into these scenarios feeling like you know exactly what you’re doing!
What to Do With Existing Clients When You Eliminate Part of Their Service
Aside from our wonderful clients in the incubator, our DMs have been popping and we have so many great insights into the hurdles that service-based businesses are facing! One particular issue that continues to pop up, especially as we help people define a high-touch signature service or ultimately focus on a more primary offering (instead of having what we’ve lovingly called the Cheesecake Factory menu of offers), is the need to eliminate other services. Many people we’ve run into are open to the idea but have active clients utilizing those very services and don’t know how to make that transition. The question arises of how to pivot and how to communicate the changes, but the main risk factor that people dwell on is losing the income from those active clients. Well, in this episode, you’ll find out how to gently ease out of specific services with a transition plan, as well as how to inform your clients that you’re eliminating part of their service and raising their price. Tune in to hear why there is no question that you shouldn’t only offer the services you want to and how to get to a point where you’re billing ethically and creating space for rest and creativity!
10 Strategies to Get More Referrals in 2022
Referrals are, without a doubt, one of the hottest topics that we have going on inside our world. We are so intentional about you doing business the easiest way possible without having to invest in huge ad spends, or allocate loads of money to marketing budgets, or focus on growing an absurdly huge social media presence. We really want you to focus on connections instead. The vast majority of our clients get booked out with almost exclusively referrals, and as they grow they start experimenting with different strategies.
Today, we want to talk about ten ways to get more referrals in your world. A referral lead is just as real a lead as a stranger! Quit downplaying the quality and impact that referrals can have on your business, just because they felt easier to get. Referrals, by and far, are better quality, will pay better, will be easier to work with, will finish their projects faster, and they also know other dreamy clients which they may end up connecting you to. It literally only takes one dreamy client to connect you to a network of other dreamy clients, and the clients that we see who use that route, reach their goals way more easily, and are happy in their day-to-day business.
How High Earning Service Providers Manage Their Clients
It has come to our attention that there seems to be a widely held belief that high-earning service providers already know exactly what they’re doing. The perception is that everything is running super smoothly and that they are acutely aware of exactly what they need to be doing at all times. That they are solely focused on their zone of genius and that they've made no changes to the backend of how they run things. This is most definitely not the case.
Creating an Engaged Online Community with Ashley Knight of The Ashley Knight Co.
On today’s episode we are super-duper excited to host Ashley Knight. Ashley founded the Hello Boss Community (no longer active) as a means to support and bolster other businesswomen who were in the same boat as her. Through her group she was able to teach and coach strategy to dedicated members and she loved it! And we love her for it! Here at the Strategy Hour Podcast we know the value of the groups we have run and been a part of, they can be the lifeboat bringing you back in when you are out at sea, so we know exactly what Ashley is talking about!
In our discussion we cover the early stages of starting a supportive community, relationships within this space, real world events, social media, sensitivity masterminds and much more. Ashley is one of the most dedicated community founders we have spoken to and we are sure her attitude and advice is going to be wonderfully useful and inspiring to all of our listeners. So whether you are part of an online community or looking to start one yourself, this is definitely the episode for you. Listen in to get the low-down.
Send us a DM
We want to keep the conversation going. We want to hear your hot takes, your biggest take aways or the genius ideas that pop in your head as you’re listening to the show.
Our DMs are always open over on Instagram so head on over and introduce yourself so we can get to know you!
What if I told you that introducing humor to your online presence can attract more customers to your brand? Today, I’m joined by the hilarious founders of Take2Content, Shelby Dash and Kristina Clifford. Their business began as a passion project for making funny videos, but things really took off when brands started noticing their comedic talent and requesting custom content. After both our guests lost their day jobs during the pandemic, they seized the opportunity to pitch their unique, funny videos to companies, and it worked!