How to Hook Your Ideal Customer with Humor with Shelby & Kristina of Take2Content
Episode 901: Show Notes
What if I told you that introducing humor to your online presence can attract more customers to your brand? Today, I’m joined by the hilarious founders of Take2Content, Shelby Dash and Kristina Clifford. Their business began as a passion project for making funny videos, but things really took off when brands started noticing their comedic talent and requesting custom content. After both our guests lost their day jobs during the pandemic, they seized the opportunity to pitch their unique, funny videos to companies, and it worked!
Shelby and Kristina quickly discovered that comedy isn’t just entertaining. It can be a powerful marketing tool! In this episode, they share how humor can build brand awareness, create memorable connections with your audience, and inspire other people to create funny and light-hearted content. Tune in to learn about their brainstorming process, favorite comedy tropes, and much more!
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Episode 901: Show Notes
What if I told you that introducing humor to your online presence can attract more customers to your brand? Today, I’m joined by the hilarious founders of Take2Content, Shelby Dash and Kristina Clifford. Their business began as a passion project for making funny videos, but things really took off when brands started noticing their comedic talent and requesting custom content. After both our guests lost their day jobs during the pandemic, they seized the opportunity to pitch their unique, funny videos to companies, and it worked!
Shelby and Kristina quickly discovered that comedy isn’t just entertaining. It can be a powerful marketing tool! In this episode, they share how humor can build brand awareness, create memorable connections with your audience, and inspire other people to create funny and light-hearted content. Tune in to learn about their brainstorming process, favorite comedy tropes, and much more!
Embracing Experimentation
With many years of comedy experience, our guests have mastered the art of using humor to help clients market their products. When presented with a product that a client wants to market, the team sits quietly in the initial meeting to get a good idea of the client’s vision before they start their brainstorming process, making use of fantastic comedy tropes (like the “rule of three”) to keep their content quirky and entertaining.
Kristina and Shelby know how to turn their clients’ pain points into funny and relatable copy, audio, and visual content! They emphasize the value of having a unique brand voice, especially in the written form, and the importance of understanding how far your client is willing to go in the realm of comedy and where lines are drawn for them. If you want to give a comedic style of marketing a try, remember that you may not hit the comedic nail on the head right away, and that’s okay! There is a process for creating this kind of content. It doesn’t happen overnight.
Finding Relatable Moments for Marketing
Shelby and Kristina draw inspiration for their content from their own lives. Being aware of what’s happening in the world helps you become more conscious of what can be spun into something humorous. Oftentimes, the most relatable pain points lead to hilarious content that makes audiences feel seen and heard! Even the most bizarre, niche moments can be shared experiences, and making light of that is a great way to bond with your audience.
If you aren’t marketing a product, the process of finding humorous content is pretty much the same. This proves just how relatable this approach is! Shelby and Kristina focus on whatever the relatable pain point is and heighten it. If a brand wants to take on a comedic angle for the first time, they have to be willing to take that risk, and Shelby and Kristina believe it’s a great risk to take! It makes your content and advertisements so much more engaging. Remember, being funny doesn’t mean that you have to be crude! There are plenty of ways to entertain your audience while also ensuring that people feel comfortable.
Why Authenticity is Essential
Shelby and Kristina try to incorporate a touch of fun and humor in every aspect of their business. Their personalities are at the forefront of their brand and that comes from their comedic sensibility and genuine intentions. If you want to turn up the “humor volume” in your business, they say: just go for it! Take the risk and give it a try!
Our guests encourage you to take a bold leap without worrying about what the reaction will be. You don’t have to be tied to anything, but if you don’t try it, you’ll never know! Give yourself the freedom to play around without any pressure and, soon enough, your content might be as funny as theirs. If you want to connect with Shelby and Kristina, visit their website to see how you can work with them. Let’s take the leap and bring some humor and entertainment into our work today!
Quote This
“Just start. Take the risk and… if it’s not perfect just keep trying!”
— Kristina Clifford
Highlights
Embracing Experimentation [0:06:12]
Finding Relatable Moments for Marketing [0:19:23]
Why Authenticity is Essential [0:31:10]
OUR GUESTS:
Shelby Dash
Kristina Clifford
Take2Content: Website | Instagram | TikTok
Shelby Dash and Kristina Clifford are both professionally trained comedic actresses who embarked on their comedic journey in 2015 by creating fun videos. What began as a passion project quickly evolved into a thriving career when brands and businesses began seeking their expertise for custom video content. Thus, Take2Content was born! While content creation is now their profession, Shelby and Kristina infuse the same playful spirit into every project, ensuring their clients receive something truly one-of-a-kind. They manage all aspects of production, from brainstorming ideas to final editing, making them a one-stop shop for all your video content needs.
OUR HOST:
Abagail Pumphrey
Boss Project on Instagram | Facebook
Abagail hosts the twice-weekly podcast, The Strategy Hour, which is recognized by INC and Forbes as one of the best podcasts for entrepreneurs.
Key Topics:
Adding Fun, Comedy, Marketing, Comedic Marketing, Humorous Advertisement
We Mentioned:
Talitha Coffee helps support survivors of human trafficking
Indeed.com/STRATEGYHOUR for a $75 sponsored job credit
Porkbun.com/StrategyHourPodcast with code STARTACHAT to get a .chat domain for less than $2 for the first year
