I have observed a need for small business owners to find more leads and I want to talk about why that’s happening and how you can solve this problem. Scaling a business is a numbers game but the problem is, a lot of you have business goals that are confined to what you can do in a limited amount of time – therefore giving your business a growth ceiling.

If you are looking for inspiration for how you can go from small-town to the big leagues, this is the episode for you! Today we are joined by celebrity makeup artist, Harriet Hadfield, affectionately known as “Harry.” While working with celebrities such as Doja Cat, Naomi Watts, and Olivia Rodrigo, Harry has made it her mission to empower creative freelancers to step into the role of CEO. Today we are digging into how she got all of her clients as a freelancer while showing up in the world the way she wants to, as a neurodivergent creative.

Today I’m sharing best practices for tailoring your marketing strategy based on your business model. It doesn’t matter if your business serves customers in a one-to-one, one-to-many, or even a hybrid model. There isn’t a one-size-fits-all marketing plan, and at the end of the day, you have to market your business in a way that works best for YOU.

Today on the podcast, I have Jess Cervellon, former VP of Customer Experience at 100 million dollar chocolate venture, Feastables, where she has been laser-focused on crafting an unforgettable experience. She is also a fractional CMO for creators with millions of followers.

We are talking about everything along the way, creating incredible customer experiences, cultivating engagement, creating community, and even how you can leverage opportunities that do good in the world and really have it be an opportunity to create incredible content (with the potential of even going viral).

I’ve been doing business for long enough to know that the people you love the most aren’t always your biggest supporters. Today, I discuss this slightly unsettling topic and share some advice that will make you feel empowered! I want to provide some insight into why strangers sometimes support you more than the people you actually know and help you see it as an opportunity instead of a source of frustration.

From the ground up, my team and I have completely rebuilt the Creative Template Shop. I mean literally all of it was changed in some way or another and it was such a massive project for our team! There are some aspects of the site that have changed and you may not even notice those things which is just so incredible to me because that is what truly good design is about! These things are going to make so much sense to you without me even needing to explain them. So much thought went into making this possible. I am so proud of the work that went into this. There have been so many changes and we did it with only five people. I am so excited for you to experience it!

I’ve spent years sharing what it’s like to build a business online, but I haven’t shared much about what it’s like to build a million-dollar membership. Today, I’m answering all your burning questions from logistics to evolution, plus some of my biggest tips and tricks, the things I could never have predicted, and more. We’re diving into all of it!

Over the last eight years, Boss Project has had so many offers and today I’m announcing the major simplifications to my offers that I am so excited about. I have been hesitating to do this episode for so long because I wasn’t sure if this was the direction that I wanted to go in and I have always been so ‘married’ to the direction I was committed to and steadfast about how I was going to get there. While that’s great, things change so often and it’s more beneficial to be able to act according to what’s happening in real-time and make pivots to your plan along the way.

Have you ever felt like your marketing efforts are stuck in a loop, missing out on untapped potential? Join me in this episode as we unlock the secrets of top-of-funnel marketing, a paradigm shift that could supercharge your small business's success. In today's digital age, we often find ourselves focusing on the mid-funnel, trying to convert those who are already aware of us into loyal customers. But what about those who've never heard of our business? How can we connect with them? This is where top-of-funnel marketing steps in, helping us create brand awareness, spark conversations, and engage with a whole new audience.

To drive more buyers to your offer, you have to get in front of more of your ideal clients. During this episode, we’re talking about getting visible! I’m excited to discuss how this applies to you! I’ve also got something super tactical to help you get there. I will even take back something I said before and share what it can open up for you.

Your offer ecosystem will encompass all of your offers whether they exist now or in the future. I want you to imagine that your ideal client exists in this ecosystem. What tends to help business owners the most is to think of their ideal client as on a journey encountering problems that you’re there to help them solve. Your audience only knows what they know and you can help them on this journey in a way that’s really impactful. Your offers solve a variety of problems suitable to clients across the spectrum. Today we are going to focus on solving linear problems with clear solutions.

It’s been a little over 90 days since I took over as managing partner at Boss Project. Since then, I’ve been deep in experimentation! I’ve changed our email schedule, rolled out regular workshops and tried a ton of new tech and tools. I even planned out the next 16 months of promotions, product releases, and exciting new projects we are pursuing. On today’s episode, I’m giving you all a look behind the scenes: what’s working, what’s been fun, what I wouldn’t bother with, and what’s been the most effective.

n today’s episode, we're going to uncover the secret strategies other marketers are using to sustainably scale. I’m going to give you the tools to leverage them inside of your own business and turn strangers into buyers. I'm here to pull back the curtain, revealing nine indispensable strategies to transform strangers into dedicated buyers and drive organic traffic, with little to no budget. Tuning in, you’ll hear me share exactly how to drive free organic traffic to create more predictable income in your business.

When Boss Project first started, it was very different from what it is today. And, whether I realized it or not, I was growing two business models simultaneously, while using entirely different marketing strategies for each one. Since then, I’ve seen an increasing number of entrepreneurs looking to diversify their revenue streams or even pivot their business models entirely.

In today’s episode, I unpack how you can keep nurturing what you've built and let your business evolve by investigating the countless ways you can leverage organic marketing to grow your brand and fulfill the potential of your business. Stay tuned to learn how you can evolve your existing business while embracing the one you’re dreaming about!