Today on the podcast we have Jessica Yarbrough, The Mompreneur Coach. Jessica is a successful entrepreneur, marketing strategist, and business coach who helps other women create high-end coaching programs so they can create their own amazing enterprises.

We’re talking about how to shift your mindset to not only own your worth but charge the big bucks for your offers. We dive into talking about the best practices of whether you should charge hourly rates or bundle up your offers in premium, high-end packages. Jessica shares all about how she was able to build her six figure coaching business without fancy funnels, without a large email list, and without spending any money on ads. So you grass-roots people who think that a premium business with premium services and offerings is out of your reach if you’re not putting a whole bunch of money into it, we know you are really going to like this episode!

Today on the podcast, be prepared to laugh a lot because Allison Marshall is a handful. We had a ton of fun interviewing her, as we go back a while. We met up with her for coffee sometime last year and since then, we have partnered up on a few creative projects and it has been really fun to see her and her business grow as she’s transitioned from a full-time wedding photographer into teaching other creative entrepreneurs how to grow a profitable online business. She is here to share her story and the steps that she took to make all of that happen, so if that’s something that you’re wanting to be doing, then this is the episode for you.

Be sure to listen to how Allison transitioned from wedding photography to online sales. We also talk about the things that actually helped her make it happen, like getting people on her list and attracting the right kind of people. She shares her thoughts and processes on being yourself in your brand and things you can create for an opt-in to get people on your list, and also does a quick brainstorm of all the different tactics that she uses and how she is successful at getting people on her list. You can copy and paste those with some freebies that we’re mentioning today! We had a lot of giggles, a lot of passionate yelling and a really good time. Can’t wait for you to get into this one.

As you may or may not know, we had a Five Days to Launch Challenge earlier this June and we ran it literally just for five days, but we did a lot of promotion leading up to it and we wanted to talk to you today about everything that worked, the things we would've changed, how our engagement went throughout and how it's affected our launch so far. While recording this podcast, we’re literally still in the middle of launching, so can't give you final numbers, but we can tell you what we think it did in the beginning. We’re excited to jump in.

We are going to talk all about the challenges of launching and how to use these challenges to launch better, faster, stronger, awesomer, and smarter. We also dive into how to build more engagement, be more valuable, get more people on your list, and have a damn fun time doing it! So if you are ready to have some fun while making some money, then you better not miss this episode.

Today we are chatting with Sagan Morrow, who is a small business strategist, published author, and blogger at SaganMorrow.com. With nearly a decade of experience as a freelance writer/editor/social media manager, Sagan now teaches struggling solopreneurs how to create their own customized, actionable strategies for starting and building their own successful, profitable home-based businesses, without the overwhelm. Sagan is an intersectional feminist with a degree in Rhetoric. She recently launched the Candid Conversations small business podcast with her business partner to share the behind-the-scenes real, raw stories of entrepreneurship, in an effort to inspire and guide others through the uncertain landscape that is being a small business owner.

Sagan and her now business partner launched their podcast in seven days and today we’re going through the steps of how they made that happen, how they figured out the tech, and how they landed a sponsor. We also go over exactly how they got onto iTunes, what kind of hours they put in, and advice that they have for people who are wanting to launch anything in a small amount of time. So if you are ready to get off the fence and get your ideas out into the real world, then you should definitely tune in to today’s episode!

We are here today to congratulate all of you who just came through on the other side of the glorious hill after finishing our free Five Days to Launch Challenge. In this episode, we are going to do a quick recap of what the heck you all learned in the challenge and maybe try to give you one more boost of energy to keep trucking forward. Plus, we are going to give you an invitation to another free challenge for you to learn even more awesome, amazing things for your business.

We have been so impressed by the community that was able to take an idea that they had, turn it into a product, and get it to market in five days. We are briefly going to go over the steps the participants took, so if you missed the challenge and you want to figure out what the heck they did, definitely stay tuned because you can participate in our next one for sure. We are definitely going to do this again because it was an absolute party and, as you know, we will be here again probably in like a week or so giving you a full recap of the challenge and a behind the scenes look from our end. So if this is something that you guys are wanting to incorporate in your own business, you can just copy and paste what we did because we had a blast!

Today, we are talking about all the frigging mistakes we have ever made and mistakes we see you all making when it comes to launching. So, we are just going to call them for what they are and give you the flip side of what you could be doing to correct or prevent them so you can be way more successful than anyone else you have ever met in your life. Does that sound like a plan?

We are excited to talk to you about all these mistakes so that you can really get in the right mindset. Because a lot of it comes down to mindset, more than anything else. Most of the other problems are technical issues that y’all just need to get with someone and figure out. So get comfy, pull out those notepads, and get ready to pack in some strategy to avoid these pesky mistakes.

Today on the podcast, you are meeting one of our favorite people. Courtney Johnston is here from the Rule Breaker’s Club. We love Courtney because she cuts right to the meat, just like we do, so you can be guaranteed that this is an absolutely no-fluff episode. Courtney is the go-to person for all things sales copy and we are so excited for you to hear all the amazing things she has to share about how to create and sell your signature services.

In this episode, we talk about common mistakes that people make on their sales pages, key areas that every single sales page should have, and how to brag about yourself without it being weird or awkward. Courtney even has some tips on how you can make a very sexy sales page super convincing to the people you want to be talking to, without worrying about a really lengthy, long copy. We also dive into how to grab testimonials and what to include in your frequently asked questions, so you can make sure that you are protected and that you are getting the right people buying the stuff that you are selling. This is a meaty one, and we cover each topic in a ton of detail. We also reference even more free valuable content inside this episode, so stay tuned!

Hello little business babies! We are so excited to chat to you about reaching our first 100K downloads on the podcast in just four short months. We absolutely cannot believe how great you guys have been, and we are so thankful for the amazing support that we have been given. Each and every download, share, and review makes a huge difference to the impact that we are able to have on all of you creative biz bosses out there.

For today’s episode, we are going to be talking about how we got to a 100,000 downloads, the effect that having a podcast has had on our business, our marketing game plan, and some strategies that we think have helped and made a difference. Keep in mind, there is one major caveat to all of what we are going to be talking about today — with podcasting, there really is no one-size-fits-all formula. It is still such a mysterious medium and people are continuously trying to understand how it works and how to interact with it, which makes it really hard to measure. So please keep that in mind as we are sharing some of our experiences, and find out what you can take and apply to your own podcast.

Today on the podcast, we have Kelly Parker Smith of Hello World Paper Co. For those of you who don’t know, Kelly is a retired third grade teacher who started an Etsy shop and has had a booming business ever since. She has over $400,000 in sales on Etsy and even started her own podcast where she talks all about what it’s like to be an Etsy shop owner and run a product-based business. Kelly has been on Etsy for almost a decade, so she knows the ins and outs of why the platform is such a total rock star for product-based businesses.

On today’s episode, Kelly shares with us why she chose Etsy to sell on in the first place and how to build an audience when you are first getting started. She even talks about some pros and cons of Etsy and how some of those cons can actually work in your favor. Kelly lets you know how to stand out in the sea of many Etsy shops and gives some strategies to communicate with your customers outside of Etsy. She also gives some secret tips and tricks to maximize your presence, improve your SEO on Etsy, and get found quicker. So get out your notebook, especially if you are considering hopping over to Etsy, because there is a lot of good stuff in this episode.

Today on the podcast, we are super excited to have Elise Cripe of Get to Work Book. For those of you who do not know, Elise lives with her husband and her two young daughters in San Diego, California, and not only has she launched the Get to Work Book daily planner, but she has been online since 2005 and she has done a lot! Elise has been a blogger, she has shared DIY projects, and she is quite the artist.

In this episode, we dive into more on the Get to Work Book, an actual, physical book that she created from an Instagram challenge. She is going to tell you exactly how she made that happen and cover some cool Instagram strategies, where she finds a lot of her audience for Get to Work Book. We’re finding out how she built her product-based business from Instagram, why she stopped blogging, and ideas on y’all getting creative again. We go over finding your creative identity and how important that is for us to stay inspired and motivated every day. We can’t wait for you to dive in and get re-inspired today, so go ahead and give this one a listen.

Blogging may be one of the things at the top of the list in our business. The blog was part of the early stages of our business, and existed pre-TCC. We first started blogging before we were even in business together, when it was still just a passion project of Abby’s to educate small business owners on growth strategies. She was blogging five days a week, and literally never skipped a beat. After we met, we then decided to see if we wanted to work together on a longer-term basis. We decided that Emylee would guest blog for what is now the TCC blog, to essentially share the platform, and continued to put out content five days a week.

Together we would brainstorm ideas for the blog, browse Pinterest, ask our audience what they needed help with, and write about exactly what we had just learned the week before. It definitely was not any of this big picture concept stuff yet because we just weren’t in that place in our business at the time. We kept blogging five days a week for almost a full year, at which point we had significantly grown our website traffic, but we were feeling burnt out. In this episode, we walk through exactly how our blog has transitioned into what it is today, and the strategies we used along the way to get there. So tune in to hear all about our ever evolving blogging journey!

Today, we are addressing something that we get asked about on the regular. We are answering the question about dealing with business overwhelm, especially for those of you who are just starting out, trying to figure out what to focus on first. We are giving you the foundation and showing you where we think you should put your focus first and why, so perhaps you won’t be so overwhelmed. Now, this does not mean we are going to give you a copy-paste, one-size-fits-all formula. Instead, we will give you the building blocks to figure out exactly what you need for your unique situation to build your own successful business.

We know how easy it is to fall into those holes of massive overwhelm when you are wanting to add more and grow your business. So if that is you, then listen up! And honestly, it does not matter if you are just starting a business or if you have started one already. The information shared in this episode will truly help you lay those solid business foundations and push through the overwhelm regardless of where you are in your journey.

Today we are going to tell you all about how to get your readers. We’re talking about how to get people just surfing the internet, surfing the airwaves, surfing Google; people who are just hanging out online, to find you, and how you can turn them into loyal customers. The “free, free, free, marry me” sales model walks people through awareness, consideration, preference, and purchase, to being super loyal, to then shouting your name from the rooftops. We are going to walk you through all of those steps today and give you some tips and tricks on how you can implement them in your own business.

Basically, our model is the same as the try before you buy model, or the test drive the car model. That’s what this does for your audience and for your people — it establishes you as an expert and as someone to keep coming back to for that thing. No matter what it is, you don’t necessarily have to be teaching for them to come back for your thing. It could be your humor, it could be the stories that you share on Instagram, it could be your beautiful images or the way you talk to people when you talk about your business or your life or your products. It could be the charities that your business supports. Whatever it is, that thing that they come back for is what’s reeling them in time and time again.

Guys, you better get ready and put your thinking caps on because today we are hanging out with our good friend Meg Clarke from Clapping Dog Media. She is an SEO expert who works with creative entrepreneurs to help them get their businesses found by Google. We know sometimes SEO can be a bit confusing and make you want to run for your life. But don’t let it scare you, and don’t let it intimidate you, because Meg is breaking everything down super simply today and she is going to give you some awesome tips on how to move forward.

In today’s episode we are talking about what the heck SEO even is, how you can do it yourself, and diving into some of Meg’s favorite links to get reporting tools and data back on your own website to see your ranking. Then, we talk through when it makes sense to hire an SEO expert, the kind of SEO expert you should be looking for, and when you should run for the hills. So stay tuned, bust out your notebooks, and get ready for an epic show.

Today on the podcast, we have Terry Dean of Mymarketingcoach.com. Terry considers himself one of the grandfathers of internet marketing, and he even referred to himself as a dinosaur! But one thing is for sure, this guy knows his stuff! Terry started out as a pizza delivery driver for Little Caesar’s making $8 an hour and transitioned into online marketing in 1996. This guy generated over $96,000 from one email in front of a live studio audience. Talk about crazy!

In today’s episode Terry shares some great tips on how to get emails opened more frequently, how to sell to your email list even if it is teeny tiny, and how to get people on your list quickly. He has some really cool tricks for turning those subscribers into buyers within 24 hours and two really awesome formulas to help you grow your sales pages, your landing pages, and even the format of your emails. Terry also goes over what he calls “the superhero method”. For all you nerds out there, you are really going to get a kick out of this one. We can’t wait for you to dive into this episode, so get comfy and let’s get started.