Unstuck - Part 2: The Marketing & Tech Preventing You From Launching Your Digital Product
Episode 848: Show Notes
This episode forms part two of a series on obstacles that are preventing you from launching your first or next digital product. Listen to them in either order. It’s totally up to you. Part one was mostly about the fear, worry, and time involved in launching your product. This time, we’re mostly talking about marketing and tech. Let’s get into it!
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Where to Begin When You Don’t Know How to Build What You Need
You have a great idea, but you’re not sure how to build all the supporting elements you need to sell it. Think email copy, sales pages, tech, and automation. If you’re inside One Day Launch: Digital Product Fast Track, you already have access to all of these things. It’s just a matter of consuming what we’ve put together and going through it in order. Along the way, you’re going to hear about the strategy, and immediately after that, you’re going to hear about the tech. If you need a script or a template or a PDF, we have tried to make absolutely everything you’re going to need to go from idea to launch in one day.
What to Do When You Don’t Have an Existing Audience to Sell To
When you look around, it can feel like everybody already has an audience, and you are just the only one on the planet that doesn’t have people ready and waiting to be sold to. I want to remind you that absolutely everybody who starts a business starts at zero. However, you might not be starting from zero the way you think you are. You have people who love and care about you all over the place! Building a digital product as step one is going to give you the framework of things to talk about, test, and try. It allows you to get paid to build a list of qualified leads that you can ultimately sell to other business owners.
How to Make Your Digital Product Look Professional and Polished
Maybe you’re not a designer. I have great news for you! I am. There is also a placeholder template we have designed for you that you can use until you are ready to launch after Beta. After that, we have a ton of templates available for you! You can find them on creativetemplateshop.com. If you want access to all of it, you can become a member of the Co-Op. That membership is going to absolutely be cheaper than hiring a designer to produce everything for you. I promise we are making it accessible so that it will be easy for you to implement without any design expertise.
One Way to Choose Which Idea to Actually Move Forward With
If you have multiple ideas, it can be hard to choose which one to bring to life. What a great problem to have! One way to approach this is to rank them from easiest to most complicated to implement. In addition to that, cross-reference that with what you have the most already ready for. Maybe that list is what you will be developing over the next six months, or even the next year. You’ll get to them when you get to them, and when you do, you might have a philosophy or another idea that will make it even easier to do. Don’t get overwhelmed by what could be! Know that you can complete a lot more than you think is possible with time.
When You Shouldn’t Move Ahead With Your Digital Product (Yet)
You might find yourself in a space where your digital product relies on other content or resources you haven’t finished creating yet. My answer to this might surprise you. I don’t think you should build your digital product yet! If this product relies on something else that you need to finish, focus on finishing that thing! It is always easier for me to reverse engineer than it is to build from the ground up. This doesn’t mean that you can’t create a digital product today. It just might mean that it won’t be the exact one you had in mind.
So You’re Not a Tech Person, What Now?
I cannot stress enough that we are covering everything that you need inside One Day Launch: Digital Product Fast Track. It’s going to take you from idea to launch in one day with one idea or concept. Now, that doesn’t mean there isn’t other tech. Of course, there are automations on email and social media, and all these other things. I am going to be here to help you through as many of those issues as possible. After you’ve gone through everything in Fast Track, if you’re looking for one step ahead to add to the tech strategy, Digital Product Jumpstart is going to be that step. If you’re looking to go even further, Instagram Profit Playbook is a great example of how you can move through that.
There’s so much at your fingertips! Take it one step at a time and know that we’re here to support you.
Quote This
Absolutely everybody who starts a business, unless they go out and purchase another one, starts at zero.
Highlights
Where to Begin When You Don’t Know How to Build What You Need [0:01:34]
What to Do When You Don’t Have an Existing Audience to Sell To [0:02:42]
How to Make Your Digital Product Look Professional and Polished [0:07:35]
One Way to Choose Which Idea to Actually Move Forward With [0:10:29]
When You Shouldn’t Move Ahead With Your Digital Product (Yet) [0:14:10]
So You’re Not a Tech Person, What Now? [0:18:20]
OUR HOST:
Abagail Pumphrey
Boss Project on Instagram | Facebook
Abagail Pumphrey, the Co-Founder & CEO of Boss Project, has been a driving force in the creative entrepreneur industry since 2015. With a passion for empowering service-based business owners around the globe, she became internet-famous after the launch of the transformative training, "Trello for Business." This innovative system revitalized the operations of over 10,000 business owners, making a significant impact on the online business landscape.
Under Abagail's leadership, Boss Project has been featured in prestigious publications such as Forbes, Marie Claire, INC, and HuffPost. Her twice-weekly podcast, The Strategy Hour, is a staple in the business community, continuously topping Business and Management Charts on Apple with millions of listeners from around the world.
Abagail's superpower lies in her ability to break down complex concepts into easy-to-implement, duplicatable systems. As an expert in online sales and a data-driven strategist, she has turned a layoff into a 7-figure work-from-home business. Abagail's mission to help more female founders become financially free, without letting their businesses take over their lives, continues to inspire and guide entrepreneurs on their path to success.
Key Topics:
Launching, Digital Products, Planning, Strategy, Tech
We Mentioned:
One Day Launch: Digital Product Fast Track
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Crashplan.com/BOSSPROJECT to sign up for a free trial
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