business insights
I’m officially building my first Al app. No code. No hoodie-wearing co-founder. Just me, my idea, a no-code tool called Lovable.dev, and two years of quietly training an Al on everything I know about marketing, messaging, and digital products.
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100 Profitable Digital Product Ideas
Plus, a totally free challenge to kick you into action and get this baby launched.
How Content Creation is the Key to Building a Sustainable Business
What is the key to building a sustainable business? Sure, you can keep getting referrals, cold pitching, or paying for ads, but there’s one marketing strategy that will guarantee eyes on your business for years to come. Content creation. Let’s dig into what exactly this means and how it’s the key to building a sustainable business!
10 Evergreen Content Ideas to Keep the Traffic Coming
The culture of blog posts has changed drastically in the last 10 years. Back then, you were able to get away with writing 500-word fluff stuffed to the brim with keywords for a better ranking on Google. In today’s online world, though, it’s more important than ever that your posts provide genuine value and teach a comprehensive lesson of some sort.
Timeless value, at that. And you do that by creating evergreen content.
Let’s dive into what exactly “evergreen” content is, why it’s important, and 10 content ideas to get you started going evergreen with your posts.
Everything you need to know about Idea Pins and how to use them
Pinterest never fails to surprise us with its new features, and the most recent release has been Idea Pins. Although they’re a new feature on Pinterest, it’s a similar feature to what we’ve seen on other platforms as well. According to Pinterest, Idea Pins are “an evolution of Story Pins”, a feature they beta tested in 2020.
Since video is the new wave of content with platforms like TikTok serving as the stepping stone to other apps falling in line (take Instagram Reels and Video Pins, for example), we’re starting to see more and more popular platforms release their own takes on these loveable features, Idea Pins being the newest rendition of Stories on Instagram, Snapchat, and Facebook.
But what about Idea Pins makes it different from its competition, how will it improve your experience on Pinterest, and how do you use them? Keep reading as we answer these questions in this blog post!
Why You Should Create Long Form Content in 2021
You’ve likely heard some mixed things about creating long-form content as a marketing strategy for your business. Some say it’s worth the time, others disagree.
Some people say it’s worth it for SEO purposes-- stuffing a bunch of keywords into some fluff so you can rank higher on Google, and others believe it’s a great tactic of actually engaging with and building a reputation and relationship with your audience.
Of course, we believe the latter… Maybe even a little of both? While it’s a must to make sure your SEO is optimized to help your website traffic and search engine rankings, it’s equally or more important that the content is actually providing value and that your audience will take something away from it.
So, why should you create long-form content in 2021? And what does that word “long-form” really mean?
The Anatomy of a Perfect Blog Post
We know that you're probably hearing every single day how important it is to have a blog. The numbers don't lie, the interaction with your audience is incredible, and the value of what you can give can be a game changer. Blog posts are a way to create evergreen content: posts that are always relevant and that your audience can find useful no matter what.
We also know that sometimes you put off something simply because you don't know the best way to go about getting it done. We want to make sure that you're using each and every post to its full advantage– it takes way too much time to prep those posts for them to not be working for you!
Today, we're breaking down a blog post piece by piece. We'll tell you exactly how your post should be laid out, what to include in it, and how to wrap it all up!
What is an Evergreen Launch + Is It Right for You?
There are numerous ways in the book for how you can structure the launch of your offer, and chances are we’ve tried them all. Part of being a business owner is putting yourself out there and trying new things. Half the time, we’re just throwing spaghetti at the wall and seeing if it sticks.
One particular method of launching has been gaining more traction over the years, especially now as more and more people are coming into the online business space (at least one good thing we got out of the pandemic), and that’s the evergreen method of launching.
In this blog post, we’ll be breaking down what an evergreen launch is, different styles of launching evergreen, and how to decide if it’s right for you!
July 2017: Income Report $18,496
Ready, set, wait! Yep, July as much as it was prepping our signature course content and launching an affiliate program, it was really about working really hard to wait for results later. Not that over $18k is anything to cough at, it was just residual income off our previous launch and evergreen course sales. The BIG surprise doesn’t come until September, in the meantime check out all the details that made July the success that it was.
Communicating Your Brand Messaging Through Your Packaging
When you set up a product-based business, you spend a lot of time thinking about the product itself. You’ll devote time to planning how to market and communicate it to potential customers. But often, packaging is last on the to-do list, because it’s seen as a practical way to protect and ship, and nothing more.
How to Collect More than just the First Name from Your Convert Kit Forms
Everyone wants to get tailored content. But how can you do that when you just have a huge list of names? How are you supposed to make sure Taylor gets emails about building his brand and that Monisha gets emails about creating systems to streamline her business?
It’s time for you to up your email marketing game and collect more information on your subscribers.
What Do You Really Need to Know?
How to Develop a Luxury Client Experience
We’ve talked a lot about there being a shift in the market lately. Getting people in the pipeline feels more difficult than before, making sales is taking a little longer, and marketing feels harder to understand. So, what can we do about this market shift? How can we set ourselves up for success?
We have two words for you, “client experience.” The best part? Your client experience is something you have control over and when done correctly, it can have a huge impact on your business moving forward. In this blog, we talk about the importance of your client experience and how to ultimately develop that will set you up for success, especially in this market.
5 Tips to Increase Your Reach on TikTok
The possibilities of growth are endless when it comes to TikTok. Its positive effect on business’ success is apparent in the way other social media platforms are creating their own versions of TikTok in-app– from Instagram Reels to YouTube Shorts. However, nothing can compare to the “real thing”, which shows in the over 1 billion users TikTok had in just Q1 of 2022, and about that same amount of videos are watched on TikTok every single day (source).
So to make sure you aren’t missing out on the growth train coming from TikTok, here are 5 tips to increase your video reach!
Hiring a Contractor Vs. Employee – What is the Difference
We know that getting ready to hire and actually going through the process can feel like an overwhelming mountain to climb. It feels like you have 1,287 things to learn about the intricacies of different positions, titles, types of hires, tasks, job descriptions, etc. But one of the first things that needs to be decided on first is - are you ready to hire a contractor or an employee?
Don’t worry. In this blog, we’re going to share our best hiring tips and clearly tell you the differences between hiring a contractor and an employee.
How to Build a Team that Allows You to Scale
Building a team is an incredibly powerful tool that will take you to the next level… that is, if you get it right. When it comes to hiring, the more you know, the more equipped you’ll be to face whatever comes your way. Over the years we’ve hired a slew of part-time contractors, contractors that felt like extensions of our team, part-time and full-time employees. We’ve literally hired ‘em all! Through all of that we’ve learned a lesson or 37 that we’d love to share with you.
Identify The Results You Want and Create a Profitable Offer
When you first started your business, you probably came up with your services and offers like you were throwing spaghetti at the wall. You were just hoping to get some customers and start making some money.
However, after some time goes by, hoping is something you no longer want to do. Usually as you become more established, you want a reliable form of income, you want dreamy clients, you want clear boundaries and you want steady growth.
Well, having spaghetti thrown services and offers isn’t going to get you there. If you’re not getting the spaghetti reference (lol), what I’m trying to say is that your offer needs to be clear, precise and profitable. And by getting that type of profitable offer you first need to identify the results you want AND to identify the results you want you need to go through a handful steps.
So, in today's blog, I’m going to walk you through how to strategically identify the results you want and how to create a profitable offer.
5 Ways to 5x the Value of Your Services (Without Increasing Your Time)
When it comes to serving clients, we’re big on making sure you’re providing an exceptional client experience, care, and value through your services. But when you think of the word “services”, what comes to mind? It’s much more than just doing the work that you offer— it also encompasses every aspect of their time with you from onboarding to offboarding.
However, while we think the value of your services is important, we think that saving time where you can is just as important. So, in this blog post, we’ll be breaking down 5 ways to 5x the value of your services without increasing your time!
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
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