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I’m officially building my first Al app. No code. No hoodie-wearing co-founder. Just me, my idea, a no-code tool called Lovable.dev, and two years of quietly training an Al on everything I know about marketing, messaging, and digital products.
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100 Profitable Digital Product Ideas
Plus, a totally free challenge to kick you into action and get this baby launched.
Why We Moved Our 100k+ Email List to Flodesk
Listen, we’ve been around the block a few times when it comes to email marketing platforms. Over the years, we’ve migrated and re-migrated to a handful of different ones to find the best fit, yet we always ended up leaving. After our recent switch last year to Flodesk, we definitely aren’t planning to leave any time soon.
While we’re aware that moving over such a large email list with over 100k subscribers to a beta platform seems completely absurd and irrational, but honestly? It was absolutely the most no-brainer migration we’ve ever done, and here’s why.
Our Top 3 Favorite Dubsado Features
Dubsado is our absolute favorite CRM because it brings the perfect blend of simplicity and robustness. It’s laid out in such a user-friendly way, yet it takes care of so many functions that the average business owner would need. From their forms, to workflows, to client portal, Dubsado is truly an all-in-one platform that we just can’t get enough of. Out of all of these amazing features though, we want to share our top three favorites.
How to Create and Set Up an Email Opt-In with Flodesk
Flodesk is one of the most simple and user-friendly email marketing services we’ve ever used, and we’ve been with multiple services over the years. We made the switch in the middle of 2020, and we haven’t looked back since! One thing that makes Flodesk stand out from other platforms is the fact that it’s just so beautiful (but that $38/month price isn’t too bad either, but read until the end to find out how you can get Flodesk for just $19). From the emails to the forms, they make it easy to show off your style and brand in everything you create.
Creating and setting up forms is an easy-peasy task. It takes no longer than 15 minutes total, if that. Today, we’ll be showing you a complete walk through of how to create and set up an email opt-in with Flodesk!
How to Automate Your Client Onboarding Process
Contrary to popular belief, you can automate your client process and still sound like a human.
If you searched every page of our website for the words “automation” or “automating”, it’s likely that more results would come up than there are people in the state of Missouri. We talk about it so much because we’re in love with it! We’re two women with a lot of stuff on our plates, and whenever we can put something on autopilot, we’re all over it in a heartbeat.
One of the key places we believe automation should happen is in your client onboarding process. Wait a second, we see that grimace on your face. Oftentimes, it isn’t thought that “automate” and “client” should be in the same sentence together because automation usually brings images of a robot *beep boop beep*, and no one wants to seem like a depersonalized robot to the people that are going to be giving you their money.
But what if we told you there’s a way you can automate your client onboarding process while, yes, still sounding like a human being? In today’s blog post, we’re going to take a dive into how you can do this in Dubsado so that you’ll have more time on your hands to care for your clients like the human you are.
5 Effective Ways to Get 1k New Email Subscribers
Email is one of our most favorite things to talk about! In the 5 years we’ve been in business, we’ve seen 100k+ new subscribers come through our doors. It’s been an amazing outlet for us to provide exclusive value to our audience outside of your everyday Instagram post. With email, there’s a more personal connection you gain by being allowed space in someone’s inbox.
Since we’ve had our fair share of methods that worked (and didn’t) to grow our email list, we wanted to share with you our top 5 favorite ways to get people to sign up for your email list and increase conversions!
4 Things to Automate Using Dubsado and Zapier Integration
We all know how much we love Dubsado’s workflows (so much so that we wrote a whole blog post about them, which you can check out here). But what you may not know is that, although their native workflows serve tons of amazing actions, you can take your automation game one step further by integrating with Zapier.
We’ve been around the block with Zapier a few times, so much so that we could dub ourselves Zap experts, and we’ve thought of more ways that you can take Dubsado to the next level! Keep reading to learn 4 more things you can automate using the Dubsado and Zapier integration.
How to Plan a Month’s Worth of Social Content at Once
If there’s a way to save time and be more productive in our businesses, we’re all over it. One of our favorite ways to do this is to plan all of our social content. Otherwise, it can be way too overwhelming!
Before we started batching our content, we quickly realized that posting a day at a time was not the way to go. Our thoughts would become scattered from all of the ideas we had, yet no actual system of turning those ideas into content. One we did create a system for batching though, it saved our time, sanity, engagement (no more gaps in posting!).
So, today, we’re going to walk you through our step-by-step system for planning a month’s worth of social content at once, so you can get back to being the productive queen (or king) you are.
How to Create a Beautiful and Branded Client Portal in Dubsado
Dubsado is one of our favorite CRMs, and a big reason for that is because it’s so robust. There are tons of features that are needed by any service-based business, and one that we think is sometimes overlooked is the client portal. Not only is it useful for your clients to easily keep track of files, emails, and documents that you’ve shared with them, but it also adds that “wow” factor to their experience.
We’re all about branding everything, so it’s no surprise that we fell in love when we learned that the client portal can also be branded. With a few quick tweaks in your settings and 15 minutes in Canva, you can have a beautifully branded client portal.
How to Use Stock Photos to Make Your Brand Stand Out
You know those images of desks with perfectly-placed items like a laptop, mug, a few pens, and maybe a pair of glasses? That, my friend, is a stock photograph, and that one simple image can make a world of difference for your brand.
Stock photography isn’t a new thing. You’ve probably seen tons of memes from popular older stock websites, such as the infamous Shutterstock, Alamy, and iStock, who are most recognizable by their watermark slapped across images. Any class presentation where you needed to Google image search for a photo representing something, you’ve run across some stock photography.
These days, though, that term has been recreated in a way. Photographers aren’t just shooting scenarios where the models are overly enthusiastic with their expressions anymore, they’re giving a new meaning to stock photography and, in turn, giving an amazing way for brands to add more flavor to their business.
But in what ways could you be using stock images to help your brand pop?
Today, we’ll be giving you some ideas for how you can use them in your business, and we show you some examples, too.
We even have 90 stock photos for you, so stay tuned for the end!
Honest Teachable Review - Why I’m Loyal After 8 Years
You’re ready to diversify your income by adding a digital product or course to your offer lineup? You’ve come to the right place. I’ve been in business 9 years, run a multi-7-figure online education business, and have built 388 digital products, 25 courses, 5 online summits, 3 group coaching programs, and 4 memberships. Nearly all of them in some variation or another have landed on Teachable.
The Brand New Incubator
We recently wrote about whether or not service providers should pivot your offer or start over (you can read that post over here). We wouldn’t be Boss Project if we didn’t practice what we preached, so we’ve had a change in the works regarding our program, The Incubator. After 18+ months of data from clients going through our program, we saw a need for our own pivot. We’ve always prioritized not adding fluff and making sure that our offers aren’t overwhelming, so we analyzed our data and cut what wasn’t making a difference.
How to Know When You Should Pivot or Start Over in Your Business
There comes a point in every service-based business owner’s journey (especially in this market) where they hit what feels like a huge cement wall. Leads feel harder to come by, prospects feel harder to close, and it seems the only way to get through it is to either demolish the wall or change directions. In this case, that would mean pivoting your offer or scrapping everything you’ve built and starting over.
Master the Art of Connecting With Your Ideal Clients: How to Use Your Website to Speak Their Language
When designing websites, our clients’ ideal clients are always in the back of our minds. With every word we decide on when writing copy and every page of their website we design, we want to ensure that the ideal client will feel tuned in and that much closer to becoming a lead. You want your website to speak your ideal client’s language so that they’ll feel comfortable in their decision reaching out to you and, after a couple of calls, booking with you.
Some may say you could even call this an art (“some” as in us, lol). And in this post, we want to deep dive into what factors of your website have the potential to spark a connection with your ideal clients.
3 Proven Ways to Drive More Leads on Your Website and Grow Your Business
One of our biggest goals at Boss Project when designing websites is to turn them into lead funnels that will work for you to convert visitors into leads. We do that by focusing on three major pillars when it comes to design and copy. These are surefire ways to ensure you’re putting your best foot forward and encouraging visitors to book a call or complete your lead form. Keep reading as we break down these fundamental steps!
Uncover Hidden Growth Opportunities with our Free Website Audit
Marketing as a service provider can sometimes feel like driving a car blindfolded. Other than surefire networking and referral strategies, you aren’t exactly sure where you should be heading next in order to land more clients. We see many business owners focus on their social media strategy, and while that’s great if it works for you, we’ve realized that the opportunity for growth constantly goes unnoticed when it comes to your website. Many service providers have a website just to have a sort of front for their business, but more often than not it sits collecting dust.
We want to help you grab the reins on your website by knowing exactly what areas to focus on. Keep reading as we break down critical aspects to focus on that are going to turn your website into a lead engine. (Spoiler alert: Stick around till the end for a free website audit!)


Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!









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