The holiday sales season is just around the corner, and it’s no time to sit back and watch the action from the sidelines. With 30.7 million small businesses in the United States (SBA) driving our economy forward, the stakes have never been higher. This year, online sales are projected to soar by 9.5%, reaching a staggering $271.58 billion (eMarketer). That’s a massive pie, and your business deserves a big slice. So, are you ready to jump in and claim your share? Let’s dive into how you can turn this holiday season into your most profitable one yet!

We’ve talked a lot about there being a shift in the market lately. Getting people in the pipeline feels more difficult than before, making sales is taking a little longer, and marketing feels harder to understand. So, what can we do about this market shift? How can we set ourselves up for success?

We have two words for you, “client experience.” The best part? Your client experience is something you have control over and when done correctly, it can have a huge impact on your business moving forward. In this blog, we talk about the importance of your client experience and how to ultimately develop that will set you up for success, especially in this market.

The possibilities of growth are endless when it comes to TikTok. Its positive effect on business’ success is apparent in the way other social media platforms are creating their own versions of TikTok in-app– from Instagram Reels to YouTube Shorts. However, nothing can compare to the “real thing”, which shows in the over 1 billion users TikTok had in just Q1 of 2022, and about that same amount of videos are watched on TikTok every single day (source).

So to make sure you aren’t missing out on the growth train coming from TikTok, here are 5 tips to increase your video reach!

We know that getting ready to hire and actually going through the process can feel like an overwhelming mountain to climb. It feels like you have 1,287 things to learn about the intricacies of different positions, titles, types of hires, tasks, job descriptions, etc. But one of the first things that needs to be decided on first is - are you ready to hire a contractor or an employee?

Don’t worry. In this blog, we’re going to share our best hiring tips and clearly tell you the differences between hiring a contractor and an employee.

Building a team is an incredibly powerful tool that will take you to the next level… that is, if you get it right. When it comes to hiring, the more you know, the more equipped you’ll be to face whatever comes your way. Over the years we’ve hired a slew of part-time contractors, contractors that felt like extensions of our team, part-time and full-time employees. We’ve literally hired ‘em all! Through all of that we’ve learned a lesson or 37 that we’d love to share with you.

When you first started your business, you probably came up with your services and offers like you were throwing spaghetti at the wall. You were just hoping to get some customers and start making some money.

However, after some time goes by, hoping is something you no longer want to do. Usually as you become more established, you want a reliable form of income, you want dreamy clients, you want clear boundaries and you want steady growth.

Well, having spaghetti thrown services and offers isn’t going to get you there. If you’re not getting the spaghetti reference (lol), what I’m trying to say is that your offer needs to be clear, precise and profitable. And by getting that type of profitable offer you first need to identify the results you want AND to identify the results you want you need to go through a handful steps.

So, in today's blog, I’m going to walk you through how to strategically identify the results you want and how to create a profitable offer.

When it comes to serving clients, we’re big on making sure you’re providing an exceptional client experience, care, and value through your services. But when you think of the word “services”, what comes to mind? It’s much more than just doing the work that you offer— it also encompasses every aspect of their time with you from onboarding to offboarding.

However, while we think the value of your services is important, we think that saving time where you can is just as important. So, in this blog post, we’ll be breaking down 5 ways to 5x the value of your services without increasing your time!

If you know anything at all about us over here at Boss Project, you know that we’re long-time Dubsado fans. Before we transitioned to digital courses years ago and were still offering services, Dubsado was our go-to. Now, we’ve kept up with the software updates and new features, and it’s the #1 CRM we recommend to service providers looking to organize and streamline their business.

While we’re positive it would win you over at the major, more well-known features (think workflows, forms, the client portal), it’s the smaller features that will have you shouting from the rooftops about Dubsado. That’s why we want to talk about 5 of our favorite lesser-known Dubsado features and how to use them!

We have content come out monthly in many places. It feels like we’re posting everywhere all the time, but it’s what works for us and helps us get our message across to more people in more places. On an average monthly basis, we have 8-10 blog posts, around 15 Instagram feed posts (not including daily Stories), 12+ total emails, 8-10 podcast episodes, and multiple posts to our Facebook groups.

For a small business, this is a LOT of content, which means a lot of time creating it. However, we definitely aren’t creating a lot of it from scratch. The key to saving time with content creation is to repurpose as much as you can. There’s no need to reinvent the wheel with everything you post!

So, in this blog post, we’re going to break down our top 5 favorite ways to repurpose content in 2021. (Spoiler alert: Number 3 will surprise you!)