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I’m officially building my first Al app. No code. No hoodie-wearing co-founder. Just me, my idea, a no-code tool called Lovable.dev, and two years of quietly training an Al on everything I know about marketing, messaging, and digital products.
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100 Profitable Digital Product Ideas
Plus, a totally free challenge to kick you into action and get this baby launched.
Roundup: 5 Must Have Templates to Help You Review Your Year in Business and Plan for 2023
The end of the year is possibly our most favorite season of business! It’s the time where you get to reflect on your year in business, assess your analytics and results, and plan for the year ahead. Because this is such a fun time for us, we love making sure our audience is equipped with the resources to help them make these things happen. In The Creative Template Shop, we drop so many helpful templates for reflection and new year planning.
With hundreds of templates to choose from, we wanted to do a quick round-up of our top 5 must-have templates to review your year in business and plan for 2023!
9 Critical Questions for Building Lead Capture Forms
With everything we try in marketing our services, we do it with the goal of ensuring we’re speaking to our ideal clients and making it clear who the offer is for. This way, we’ll have as many qualified leads as possible that fill out our lead capture form. But something that often goes unchecked or doesn’t have much strategy put into it is what information you’re actually asking for on the form. If you want to repel unqualified leads while also making sure you’re gathering all of the information you need to make that initial “possible fit” decision, then this is definitely something you should put thought towards.
In this post we’ll be covering 9 critical questions that we recommend service providers include in your lead capture form! (These are questions aside from the usual spaces to collect contact information.)
The Ultimate Guide to Creating Dubsado Workflows
One of the ultimate ways to make Dubsado serve as your very own Virtual Assistant is to utilize Dubsado Workflows. Workflows are our absolute favorite feature of Dubsado because we’re able to automate so many aspects of our usual client process. In turn, this frees up so much time to allow us to give our clients and their projects the attention that they deserve without worrying about chasing down payments, sending off emails or forms, scheduling meetings, and so much more.
Keep reading to learn more about workflows, how they work, what you should do before creating them, and how you can be using them in your business right now!
What is Relationship Marketing: 5 Ways to Create Lifelong Customers
In this day and age of hot trends that dissipate just as quickly as they come, the backbone of marketing tends to be forgotten about: relationships. In every social media strategy, you’re trying to post the things that will build a better relationship with your target audience. When running paid ads, you’re picking and choosing who you want to display the ad to so that you can nurture those relationships. But when you strip away whatever conduit you try to mask it in, relationship marketing will bring so much more reward when implemented as the real, raw thing.
We’ve been able to successfully sell our services over the years mostly thanks to relationship marketing, and we can’t wait to share with you 5 ways to create lifelong customers and clients.
One Week to More Clients (Without Paid Ads or Social Media)
The thing about paid ads and social media is that no matter how excellent your strategy is, more often than not, you’re bombarded with leads that aren’t at the quality you need them to be. Heck, any kind of marketing can be confusing because of all of the new trends that come in hot and go just as quickly. We’ve said it a million times before, but relationship building and networking is where you’ll find your highest quality leads and potential clients. It’s even possible to do this and gain new clients in just one week.
In this post, we’ll be teaching you how to narrow down your offer, find your network, reach out to potential clients, and hold discovery calls and coffee dates all in the span of a week.
$118k In Contracted Revenue in 30 Days - Here’s How We Did It
For the last seven years, we’ve worked with clients in a variety of capacities. When we first joined forces and started offering services, we were a local branding and marketing boutique. Then we flourished in the online course industry, but over the last year, we’ve been working with a handful of clients outside of our typical education products inside the Incubator. We loved getting back to the 1:1 experience, so we decided to open up a waitlist for our done-for-you services to a wider audience.
Lots of tweaking and repeating took place, but in 30 days we’d contracted $118k at a 60% close rate. Keep reading as we break down how we did it!
How to Overcome Perfectionism, Procrastination and Imposter Syndrome
Perfectionism, procrastination and imposter syndrome are three struggles that go hand in hand. When perfectionism is discussed in our industry, or in the context of work and running a small business, it often gets paired with negative behavior like procrastination. This causes indecision and feeling like you don’t actually have any idea what you’re doing, otherwise known as imposter syndrome.
Luckily, there are ways to not overcome these feelings– there isn’t some mindset exercise you can do to make them completely disappear, but you can make shifts to prevent them from inhibiting growth in your business and perhaps actually serve you. Keep reading to find out how!
What You Need to Know About Client Acquisition in 2022
Client acquisition is likely the single-handed most asked about topic we get from our audience and members of our various communities. Lately, we’ve been hearing a common complaint from business owners that they need more leads. While there have been some market shifts recently, they’re not necessarily impacting the way we acquire clients. It may feel like it’s changing when actually, everything with clients is exactly the same.
Here’s the thing; marketing is cyclical. There are things that work now that aren’t going to work in 6 months, then in 2 years, those things could come right back around again. There will always be hotspots, but you shouldn’t rely on them if you want consistency. We have lots to talk about on this topic, so let’s dive in!
How to Improve Your Client Experience as an Event Planner Using Dubsado
At this point, we think we’ve established that Dubsado is the perfect CRM for service-based businesses. Really, it doesn’t even matter what kind of service-based business you are or what industry you’re in– Dubsado is almost guaranteed to be a surefire option for you.
However, many people use it in different ways depending on their industry and their own client processes, one of those industries being event planners. So, today, we want to cover how to use Dubsado specifically to improve your client experience as an event planner!
The Best Way to Streamline Your Client Projects as a Service Provider
Managing your client experience is one thing, but managing and streamlining your client projects is a whole other beast to tackle as a service provider. You might be wondering what the difference is, so when we talk about managing your client experience, we mean all of the communication, appointment scheduling, sending forms, proposals, contracts, getting paid, and all that jazz. (Dubsado’s our trusted CRM for that– here’s why.)
On the other hand, you also have to deal with the actual tasks that come with fulfilling a client project for both you and your team. For this, we recommend using a project management system like Asana. It’s robust enough to handle even the most complex projects, yet simple enough that if you don’t need to use all of the fancy-shmancy extras, you don’t have to.
Today we’ll be diving into the best way to streamline your client projects using Asana!
How to Improve Your Client Experience as a Coach Using Dubsado
As a coach, spending the most time perfecting your client experience is what’s going to take you such a long way. You could even say it’s the basis for what will allow you to scale to and past 6-figures and more. Creating a VIP experience allows you to raise your rates, charging prices that you didn’t even think were possible before.
Clients pay for the experience more than they do the actual results. Any other coach in your niche can provide the same results, but your quality of service and the experience is what will make you stand out from the rest.
Our roots are tied in services, and even though that’s ebbed and flowed over the years, we’ve always upheld the same value in experience, and Dubsado has been our go-to CRM to allow us to systematize that. We now teach it to our clients, and we’re so excited to share it with you, too!
How to Develop a Luxury Client Experience
We’ve talked a lot about there being a shift in the market lately. Getting people in the pipeline feels more difficult than before, making sales is taking a little longer, and marketing feels harder to understand. So, what can we do about this market shift? How can we set ourselves up for success?
We have two words for you, “client experience.” The best part? Your client experience is something you have control over and when done correctly, it can have a huge impact on your business moving forward. In this blog, we talk about the importance of your client experience and how to ultimately develop that will set you up for success, especially in this market.
5 Tips to Increase Your Reach on TikTok
The possibilities of growth are endless when it comes to TikTok. Its positive effect on business’ success is apparent in the way other social media platforms are creating their own versions of TikTok in-app– from Instagram Reels to YouTube Shorts. However, nothing can compare to the “real thing”, which shows in the over 1 billion users TikTok had in just Q1 of 2022, and about that same amount of videos are watched on TikTok every single day (source).
So to make sure you aren’t missing out on the growth train coming from TikTok, here are 5 tips to increase your video reach!
Hiring a Contractor Vs. Employee – What is the Difference
We know that getting ready to hire and actually going through the process can feel like an overwhelming mountain to climb. It feels like you have 1,287 things to learn about the intricacies of different positions, titles, types of hires, tasks, job descriptions, etc. But one of the first things that needs to be decided on first is - are you ready to hire a contractor or an employee?
Don’t worry. In this blog, we’re going to share our best hiring tips and clearly tell you the differences between hiring a contractor and an employee.
How to Build a Team that Allows You to Scale
Building a team is an incredibly powerful tool that will take you to the next level… that is, if you get it right. When it comes to hiring, the more you know, the more equipped you’ll be to face whatever comes your way. Over the years we’ve hired a slew of part-time contractors, contractors that felt like extensions of our team, part-time and full-time employees. We’ve literally hired ‘em all! Through all of that we’ve learned a lesson or 37 that we’d love to share with you.
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
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