Welcome to the first chapter in our four-part series on diversifying your income! In these episodes, I’ll be speaking with a range of creators, each of whom has successfully built their own businesses by sharing their expertise with the world.

For today’s conversation, I am joined by the wonderful Dara Denney, a performance creative expert who works with direct-to-consumer (DTC) eCommerce brands on their paid social advertising. More specifically, she creates video ads for some of your favorite brands!

Welcome to the first chapter in our four-part series on diversifying your income! In these episodes, I’ll be speaking with a range of creators, each of whom has successfully built their own businesses by sharing their expertise with the world.

For today’s conversation, I am joined by the wonderful Dara Denney, a performance creative expert who works with direct-to-consumer (DTC) eCommerce brands on their paid social advertising. More specifically, she creates video ads for some of your favorite brands!

Strong partnerships and collaborations can be the keys to success. By joining forces with like-minded people, you can not only unlock new opportunities and expand your network but also achieve remarkable growth! In this episode, Angela shares how she built 120 partnerships in one year, the positive impact those relationships had on her business, and the seven steps you can take to overcome common mindset blocks and build mutually beneficial collaborations.

Digital products have made me millions and they are great to have in your business. But they do not generate sales without maintenance and certainly do not work all on their own! They are far from passive. Today I want to talk about what is actually passive because passive income definitely is available to you and it’s not talked about often enough.

In today's episode, Ryan and I delve into his entrepreneurial journey, starting from his very first company which kickstarted his career. We explore the invaluable lessons he's learned and what he recommends for businesses in their infancy. As for those businesses that don't quite make it? Ryan breaks down the biggest reasons and shares insights on what it takes to scale a business from half a million to millions more. Whether you're a budding entrepreneur or a seasoned business owner, there's something for everyone in today's discussion.

Pre-sales are the perfect tool for anyone wanting to sell more digital products and courses. As you’re listening to this, I am in the middle of my own pre-sale pitch. Being in the thick of the process, this is the perfect time to talk about it on the podcast.

Tune in to find out what pre-sales are, how you can benefit from them, and learn some simple strategies to help you get started!

Today, I want to talk about why it's super important to strengthen your business so it can handle the unexpected stuff that happens in life. Bad things are gonna happen, it's just a fact. But you don't want your business to rely too much on you to handle all the problems. Personally, I don't want to have to depend on someone else for money, and I bet a lot of you feel the same way. You want your business to stay strong even when life gets challenging. It's not about fixing every problem perfectly; it's about keeping things going smoothly even when things get tough.

Chances are, you started your business because you want to make a real impact. Like the badass you are, you wanted to do this independently and quickly took on clients and catered to their needs, often at your own expense. This, unfortunately, can only lead to burnout. There comes a point where you need to fix the situation or you’ll seriously consider quitting. I know, because I’ve been there, and I’m here to assure you that there are some very tangible ways to get out of this dreaded cycle that keep people feeling trapped in the business they built that is supposed to be this opportunity for freedom.

We see so many business owners who think that the answer to scaling is more about cash than relationships. Yes, cash is a component but it is not the primary problem! First of all, we want to talk about growth versus scaling. They are used interchangeably in this industry but they simply are not the same. Growth is primarily centered around financial and revenue changes in your business and scaling is more about the actual behind-the-scenes operations of how your business is pieced together.

Does your input feel aligned with your output? If you are billing hourly, chances are things are beginning to feel unbalanced. In this episode, we fill you in on how we can help you make the transition from hourly billing to value-based pricing, creating a more predictable business and recurring income. Today, we want to introduce you to new pricing models and provide insight into how to prepare your clients for the changes.

Today we’re talking about pricing! We have been discussing pricing for creative small business owners since the beginning. This is our happy place! We have a new version of this conversation today and are excited to share it with you. Let’s face it, the market is just totally weird right now. Business owners approach us often, asking for advice about whether to pivot or start over. And 90% of the time, we’re Team Pivot, as long as you ensure that your pivot aligns with what the market sees as essential. You’ve got to meet your clients or prospective clients where they’re at. So what does it take to close different kinds of clients at different price points?

Maybe you’re a one-woman show. Maybe you’ve hired a part-time employee or a contractor or two. You have probably seen significantly high profits in your first few years. Now, you’re entering years three, four, five, and beyond, and you want to pay yourself more, hire more, or have other expenses you want to reallocate funds to. You’re so married to your high profits, that you will create goals for yourself to do anything you can to maintain those profits while being able to spend more money. We really want you to give yourself a bit of a break here! And that’s exactly what we hope to empower you to do through this episode.

If you follow us on social media, you might have seen that we have been on quite the podcast roadshow! One theme that kept coming out of our conversations is the things that service providers need to think about before scaling. We realized we need to take a step back and talk about it: what is scaling actually?

A lot of business owners misconstrue scaling and growth. Today, we want to talk about the actual definitions of these two processes, and how you can apply them in your business. You can have one without the other. You can have both. You can have neither. What does that really look like, intentionally, in your business? Tune in to find out!

We’re in the final quarter of the year and it’s the perfect time to hunker down, focus, and refine. This is the season to investigate what’s working in your business and what’s not so you can make strategic and educated improvements going into the next year. In preparation, you’re going to need to start collecting data in order to identify your greatest areas of opportunity and gauge where to place your focus.

This past week, we walked through a quarterly optimization training with our clients, and today, we want to share some of the conversations we had there so you can learn from them and apply the takeaways to your own business. In this episode, you’ll find out how one of our clients increased her close rate by 40% and where she discovered she needed to place her focus once her sales process was in order.

Tune in to find out which metrics are worth analyzing, how to pitch up to a planning session, and much more, including some tangible tips for improving your sales strategy!

Today, we want to share with you some behind-the-scenes live action of the “tweaking and repeating” that we do whenever we implement something new in our business. If you’ve been listening to the show for a while, you’ve probably heard us talk about this concept before. As a refresher, “tweaking and repeating” means to take a particular action in your business for a set amount of time (at least 30 days) and then go back and reflect. Think about how it went, how it made you feel, and if there are any opportunities for you to pivot and improve what you’ve tried.

Listen in as we discuss a rundown of our “tweak and repeat” process on something that we started exactly 30 days ago. We’re going to go through the results, the things we want to keep doing, and the things we want to change. We’re showing you an example, so that you can go through the same assessment process in your own business.