
Top Business Podcast • over 4 million downloads • 900+ episodes
The Strategy Hour Podcast
with abagail pumphrey
Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.
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Our Episodes
Designing Your CEO + Creative Director Role
What would it look like to remove yourself from the parts of the business that you should remove yourself from? And which parts should you never remove yourself from? Are there opportunities you’re ignoring because of this?
When you give up these things, we can only imagine that, in your heart of hearts, you want to lean more into the CEO role - you just don’t know yet exactly what you’re supposed to be doing with that time. But once you know more about what’s required of you within that role, you might find the motivation to let go of these other parts of the business, and by doing so, gain some very precious time back!
We Don't Set Goals Anymore, Here’s Why
Today, we’re going to fill you in on our hot take on setting goals! We are now seven years into our business and have hit tremendous milestones. That being said, our feelings towards goals have evolved over time, and we’re about to give you some insight into our retrospective thoughts on setting them, not setting them, and whether we feel worthiness is connected to goals. For six-figure earners who want to continue to scale their business, there’s a mindset shift that needs to happen in terms of your relationship with goals, and we’re here to tell you what that is! Tune in to hear our current take on goal setting, and find out about the TikTok that inspired this conversation.
What Does a CEO Actually Do
It’s taken us over a year to understand how our roles as co-CEOs of our company are different from the other aspects of our jobs and what exactly a CEO actually does. We’re still in the process of figuring out how to balance being CEOs, managers, and “doers” but we’re getting there! In this episode, we will be talking about what being a CEO entails, the tasks you should always be in control of, and those which you can delegate to other team members at a certain point along your journey.
How To Teach Your Team To Develop a Culture of Curiosity – Strategies We Use With Our Own Team
What does it mean to cultivate a culture of curiosity? That’s what we’re going to be discussing today! “Culture of curiosity” isn’t just a fun phrase. It starts with the way you talk about your work with all the people who are in your support system. It should be all-encompassing because if you use different language with different people it can derail you (in our opinion).
One of the very first switches that we made when we were first growing our team was to speak openly with our team members about the things that we used to only speak about during our private conversations. As soon as we started thinking out loud, and sharing our fears and excitement with the people around us, they could see the evolution in our thought patterns which is such a valuable and inclusive tool!
The Audacity (Taylor's Version)
As much as we’d love to wave a magic wand and bestow confidence upon others, unfortunately, confidence isn’t something you can gift to other people. It’s often so much easier said than done, but we’ve whittled down a list of things you can do to create your own confidence if you weren’t naturally born with it or nurtured in that area! Confidence can be created, it can be learned. In this episode, we look at how our respective upbringings allowed us to forge confidence and create the lifestyles of our choosing, and how you, too, can nurture your confidence and change your beliefs!
You Can Earn a Full Time Income Without Working Full Time Hours
The theme of needing more time is a common one that we are seeing amongst our clients, which is why we started off today’s conversation with a discussion about gardening and candle making! Our thoughts on this topic have changed a lot over the last 6 months because of the unexpected outcomes that we’ve witnessed, and we want to share them with you.
Our advanced training is called “How to Double Your Income by Working 20 Hours a Week or Less.” Service providers, we see you, we know you’re burnt out, and our goal is to help you make more money and get your time back! Our strategy works, we have proof through the lives that have been changed as a result, so come and see how it can change your life too!
The Secrets Multiple 6-Figure Earners Aren't Telling You
After serving clients one-on-one, we ultimately changed the entire landscape of our business, yet we didn’t even realize that’s what we were doing! If we could go back in time, there are so many things we would do differently, and today, we’re going to share them with you. When we got to a certain stage of business, we froze up and felt like we were on an island. We had no idea what the next step should be and it felt like everyone else had all of the answers. So many of our clients reach the same phase where they hit a milestone marker and feel like there's something that they’re missing, like a missing piece of information; a formula, or a blueprint.
If you feel like million-dollar businesses are gatekeeping this information, the truth is, some of them are! If you’re at the stage of hitting a quarter of a million dollars and don’t know where to go from here, we’re here to tell you. Consider us your Fairy Godmothers of Business Past, telling you your future so you can really decipher what you want to focus on in this phase! Tune in to find out which things you’re tying to success that need to be let go.
Everything You Need to Know About Hiring
As most of our listeners at Boss Project know, Abagail is our CFO and sits in HR as well. She has worked hand in hand with plenty of amazing people in HR to learn about the hiring process for a company. She has single-handedly shifted her team from just Emylee and Abagail, to exploring contractors, part-time employees, full-time employees, and pretty much everything in between! Inside the incubator, she has started to have conversations about hiring, and she has plenty of wisdom to share from all of this experience.
Most business owners struggle with follow-through. The reason why Boss Project has been successful is that where Abagail struggles to see things through, Emylee excels! This formula, along with having the team to support it, has been a winning recipe for us. If you’re a solo business owner, you could be leaving money on the table for this reason. That’s where the magic of having help, even for ten to fifteen hours a month, comes in.
What's Your Business Retirement Plan?
If you’re a true crime fan and you enjoy a scandalous story about fraud, you’ve definitely spent some time thinking about people who are bigger visioning. These are people who started by looking at the end result, instead of asking themselves what they can do today. While we’re definitely not advocating for crime, we totally believe that there’s great benefit to be had when you consider the big picture of your business! Legacy planning doesn’t mean you’re not invested in your business today; it just means you’re building with the future in mind, and that can only benefit you, both today AND in the long term.
We’ve seen people invest so much into their business only to realize that the success of their business rests solely on their ability to keep it afloat. Creating systems, training staff, and starting with the end in mind are all powerful tools to help your business to thrive even once you have made your exit. We’re in the business of helping you to make the changes you need to make to create a sustainable business plan that will enable you to thrive today, and to continue to flourish after you eventually leave! So, tune in today to find out more about creating a retirement plan for your business!
The 7 Red Flags and Toxic Behaviors Happening in Your Business + How to Correct Them
As owners and CEOs, we’ve made plenty of mistakes, but we’ve also learned a lot from them. In today’s episode, we discuss some of the mistakes we’ve made, as well as the errors we’ve seen TONS of CEOs make over the years. So, if you recognize any of these in yourself, don’t worry, you’re in good company! Tuning in, you’ll hear us break down the 7 most prominent red flags and toxic behaviors that continue to happen in business. Learn how to recognize them, why they happen, and the tiny course corrections you can make to solve them.
The things that we are pointing out today are based on specific lessons we’ve observed throughout our careers. We’ve seen these errors play out in various ways, from friends who have needed to course-correct, to mistakes that we have inadvertently made in our own business. We’re taking this as an opportunity to share our knowledge so that you can become aware of these potential pitfalls and hopefully skip them altogether!
Why You Should Encourage Conflict Within Your Team
If you’ve listened to this podcast before, you might be under the impression that the hosts get along just fine. You’re right! When there are just two people, conflict is a lot less complicated, and a lot easier to resolve. Around two weeks into having a bigger team, we noticed that everyone would look to us for the answers, never contesting our conclusions. Different perspectives, backgrounds and insights all help us to make better decisions as a company. Abagail and Emylee want to make it really clear that not only do they not want to make all the decisions, but they actually believe that would be a really bad idea! That’s where conflict is necessary for the business to grow and thrive.
There's Never a "Good" Time to Make Radical Changes: Here's What to Do About It
There’s never a good time to make radical changes and you can always find a reason not to do something. But we’ve learned from experience that there is so much to be gained from pursuing opportunities, even under adverse circumstances. One of the things that inhibit us from pursuing growth and opportunities is the feeling that we wouldn’t be able to cope with these new changes in a healthy and sustainable way. We often feel this because we compare ourselves to others. But the truth is that you can never know the full story of someone’s success. You have no idea what’s going on behind the scenes or how their life really looks.
One of the biggest things we’ve learned from building our business is the importance of a supportive team and designing a business that is flexible enough to accommodate you during the different seasons of your life. We discuss some of the difficult circumstances we’ve been in while building our business and how it motivated us to build a business that could adapt to our needs. We also share our advice and insights on how to change your mindset and start pursuing radical change. So make sure you tune in to hear how we’ve adapted to our circumstances and how we’re helping others do the same!
The Only Two Levers That Impact Your Profits and Time Spent in Your B2B Business
Many people ignore the things that can really move the needle in their businesses because they often seem deceptively simple. We want to help you understand these simple ‘levers’ and use them correctly, because we can guarantee that they will improve your business in more ways than one! In this episode, we let you guys in on the not-so-secret levers that will allow you to continue to prosper and create more profit in your business. Hitting ceilings of time and money are an inevitable part of running a business, but your ability to adjust the levers that talk about today is a superpower that you will always have.
Tuning in today, you’ll find out how to decide which of the two levers you need to pull next in order to increase profits or get more of your time back, how to start with a life-first mentality when shaping your offers and price, and the self-reflection questions you can ask yourself when you've hit an income and capacity ceiling, plus so much more!
The #1 Shift We Implemented with Our Team in Order to Transfer Ownership and Delegate
The interesting thing about any mistake is that it’s not always detrimental when you do it at the beginning, but holding onto it can sometimes prevent you from future success! At a recent conference we spoke at, we were asked about some of the biggest mistakes we have made in our business; and one of the things we highlighted was structuring our business according to task-based activities, rather than bringing in a team of permanent employees with outcome-based deliverables.
You’re Overpaying Your Staff: Here Are The Consequences
This is the second hottest take of a conversation we’ve ever had publicly! We are so passionate about this topic, and we really want to pass on this valuable information to you because we deeply care about you and your team! When the mistakes that we are going to talk about today are made, we know that it’s coming from the best of places, but because the future of your company is at stake, and because we care about that, we really hope you’re going to listen to this episode!
The fact of the matter is that you are most likely drastically overpaying your staff. We so often see owners hardly taking a salary for themselves, but then paying their staff six figure salaries. We also see people hiring super cheap labor. There is so much wrong with both of these phenomenons, but the good news is that there is another option!

meet your host
I don’t believe there’s one right way to build a business.
I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.
I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.
I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.
I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.
My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!
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Meet Our Partners
The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.
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Digital Product Jumpstart
Build your list and grow your revenue at the same time!
I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.
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