Today on the podcast, we’re doing things a little differently. We are going to have an actual conversation about how our business is going to evolve after we were hit with some crazy new perspectives. Spoiler alert! We have an agent now, which is super weird! We brought her on to help us deal with sponsor requests for the podcast and land us some opportunities that really fit and say no to opportunities that don’t. It takes an entirely different set of skills that we simply do not possess, and so we brought her on to give it a try.

So there you have it; we have an agent now! We were having a conversation with her to figure out who to say yes to and who to turn down as sponsors. We were kind of struggling with it because as a business focused on strategies we were thinking more along the lines of software and tools. But turns out, without even knowing it, according to our agent we are actually a lifestyle brand! What?! We had to take a step back and have a serious conversation because a B2B “business” brand is a whole different thing from being a B2B “lifestyle” brand. So stay tuned as we unpack what it means to embrace the lifestyle brand and truly focus on evolving our business to be who we are at the core.

Today we are joined by Tara Bosler of T. Bosler Writing. She is a copywriter, y’all, for creatives just like you. We are super excited for you to learn from Tara and we want you to have your ears perked up because there’s a funny noise in this audio that we are not going to cut out and we want you to try to guess what it is before she tells us. Because to me, it doesn’t sound anything like what it actually is. Suspenseful!

Inside this episode, we are talking about how to be authentic in your writing and how to use your conversations with not only your friends, but also your clients, as intel to use on the things that you spit out into the world. We are talking about whether or not it’s okay to be grammatically incorrect and we get into some details about how to hire a copywriter. We know this sounds simple, but Tara breaks it down to make it even better for you inside your business. We can’t wait for you to jump in and start writing some copy, and we are super excited for you to listen to this episode!

Have you been aiming to become the face of your business, but just not sure how exactly to do it? Well, you are in luck! In this episode we have our friend Mallika from MikiFoto with us and that is precisely what she is coming on to share with you guys today. We got to meet Mallika last year at The Savvy Experience and have loved watching as she shifted her business to do more lifestyle branded headshots and photography for small businesses and creative entrepreneurs.

In our chat with Mallika, we jump into the importance of being the face of your business, exactly what you should be doing to find the right photographer for you, how to prepare for your shoot, what to wear, and how to make these photos last longer than three months. We also get into the most important shots you need for your business so that you can take away from this photo session exactly what you need to prosper online. We are super excited for you to listen more, because she’s legit, guys. So get excited!

We hope you have some pink on, because we have Melissa Johnson of Best Friends for Frosting on the podcast today. This woman is bubbly and sparkly, and she loves all things sugarcoated and confetti covered.  Melissa started her blog after realizing the earning potential of the industry, and found herself best-suited to the role of creative director of this lifestyle business. With Melissa, you will get a peek inside a successful lifestyle brand. We’re talking four straight years of making six figures! She doesn’t mess around. She is working on sponsor content, surveying her audience, expanding her team, and we’re talking about all those things in today’s episode.  

For those of you who think that a money generating lifestyle blog or brand is out of your reach, we would love for you to sit down and give this one a listen and maybe learn that with some strategy and the right tools, you can actually make it happen.

Today on the podcast we get to chat with Lauren Taylor of Letter Magazine — and she is such a sweetheart! We have known her for almost a year now, and have been following her and everything she does with her magazine. We are absolutely thrilled to see her growth and all of the amazing accomplishments she has had in such a short time. We dive into the super sexy topic of becoming an Instagram influencer. We get a ton of questions about this from many people wanting to incorporate being an influencer into their brands.