My Plans and Predictions for 2025

PodcastLeadership

Dec 18

Episode 910: Show Notes

This is going to sound wild, but I have not planned the year ahead for multiple years in a row now. I felt a lot of pressure to make the right decisions to set me up for the year and I got tired of feeling like I was failing! So, I just stopped setting goals. Instead, I started to take things one step at a time. But this year feels different. I wanted to use this episode to share more of my plans and my predictions for 2025.

Originally, I wasn’t planning to share my plans for the coming year. Even though it can be tough to know what to share as someone who teaches other business owners to do what I do, I’m sharing this because I know this is going to work. I want to make sure that you have these reminders in front of you. You don’t need to make radical changes to your plans. But these ideas are truly what makes businesses in this industry scale.

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Adding New Subscribers to My Email List

I knew that if I wanted to create the sustainability I dreamed of, I needed to be able to generate new leads. So at the beginning of 2024, I doubled down on getting new email subscribers. I brought in 10,000 in just six months! That felt like such a huge success that I ended up writing a full case study on how I did it, without paying for any of them. We’ll continue using that strategy to grow our subscriber base even more in 2025.

Press and Social Media Magic

Being interviewed and featured by CNBC drove home just how far I’ve come, and just how influential my voice is for this industry. I had been holding back on social, but in 2024, I watched our engagement skyrocket, largely thanks to the strategies I teach inside The Instagram Profit Playbook. You can find it on our website with all my other courses.

What Made Me Proudest This Year

The thing that surprised me most this year was the success of our One-Day Launch challenge. Spoiler alert: it’s coming back in January, and we’re going to do it live this time. This year, we smashed ceilings. We had over 74,000 people go through that challenge, all organic. Not a single ad dollar was spent on the challenge. That is wild! We’ve seen so many launches and so many new products and featured so many of you in our digital product directory.

Doubling Down on Front-Of-Funnel

Do you spend a lot of time thinking about customer acquisition? And wondering how to turn a warm audience into buyers? That’s not the issue. You need more awareness. That’s how you get more warm leads. Warm leads don’t need to be convinced: they will convert if presented with an offer that truly solves problems. In 2025, be more focused on how to bring more awareness into your world.

Two Ways to Prioritize Growth in 2025

This year, I’m making sure all of our entry-point offers have offer bumps attached to them. I’m getting clear on order pass — how each product connects to the next. This doesn’t always convert, but when it does, it raises the order value significantly and makes a huge difference when we are so heavy on low-cost products. I’m also starting to spend money on paid advertising and I’ve brought in a contractor to help.

What I’m Working Hardest on Improving

I want to do a better job at having lead magnets that are connected to certain products and have a clear sales funnel attached to them. If I want to have a lead magnet, I want to make sure it has a sales funnel attached to it. I’m also excited about adjusting our strategy for onboarding. What that ultimately means is every lead magnet will have a sales funnel, but every purchase will have an onboarding sequence that includes upsells. We simply need more people exposed, and I’m looking forward to seeing what that looks like in 2025.

My Predictions for the Industry’s Future

There’s going to be a staunch division: those who are rising to the occasion, figuring out what’s next for their businesses, and businesses shutting their doors and being unwilling to change. We can’t afford to do what we’ve always done anymore. The businesses that continually listen to the needs of their community and show up for them are the ones that are going to succeed. I want to see more businesses focused on making intuitive decisions rather than the “right” decisions.

What You Must Do to See Growth in 2025

It’s so critical to continue to focus on traffic and lead gen. How are you going to get more people to see your offers, and how are you going to nurture that traffic? Organic can be incredible and sometimes it’s all you need. Paid just amplifies what’s already working. If people want to see more sustainable income through DIY offers, they will need to think strategically about order bumps and upsells and automated funnels. You don’t need to do a million things at once: you just need to do one right.

What Your Success Actually Depends On

Your business is only as sustainable as how well you are taking care of your clients. I want to see people focused on onboarding effectively: making sure people have what they need to be successful. Do they know the tools you’ve spent all this time producing? You need to put it in front of them in a way that’s consumable, logical, and that they can come back to. You need to remain flexible, you need to be willing to improvise, and you can’t go into a new year rigid with your plans.

You Can’t Possibly Predict Everything and That’s OK!

It’s just not going to happen: you’re not going to know about everything that will come your way. But, I’m excited. I’ve mapped out my pricing, my Q1 launch schedule is done, and we’re mapping out our January launch. My team is working hard at developing their roles and projects. I don’t remember the last time I was this excited going into a new year. I’m motivated and I’m truly looking forward to executing the plan while being open to improvisation because life is going to happen.

Build Your Audience and Boost Conversions

If you’re interested in learning more about my front-of-funnel strategy, you need to get into Digital Product Jumpstart. It’s how you are going to get paid while you’re building your audience. You’ll get paid to bring in qualified leads, whether you’re launching a brand-new product or refining an existing one. This is going to help you bring in the right people who are going to convert again and again. I can’t wait to see it take your business to the next level. Let’s do this together.

Quote This

The back-of-funnel sells itself if I do the front-of-funnel well.

Highlights

How I’ve Added Nearly 10,000 New Subscribers to My Email List in Just 6 Months [0:04:31]
Press and Social Media Magic We Saw in 2024 [0:06:25]
The One Thing That Made Me Proudest This Year [0:08:34]
Why I’m Doubling Down on My Front-Of-Funnel [0:10:30]
Two Ways to Prioritize Growth in 2025 [0:11:25]
What I’m Going to Work Hardest on Improving [0:15:14]
My Top Predictions for the Industry’s Future [0:18:30]
What You Absolutely Have to Do to See Growth in 2025 [0:21:26]
The Thing That Your Success Actually Depends On [0:24:44]
Why You Can’t Possibly Predict Everything and That’s Okay! [0:26:16]
How Digital Product Jumpstart Builds Your Audience and Boosts Conversions [0:28:28]