We preach a lot about consistent branding and how that’s important to your audience and to the client experience. However, it’s often thought that we mean the “big” places, like across your social media accounts or public-facing materials (think freebies and client documents). Yeah, consistent branding on these things is super crucial, but there are also smaller spots that are often overlooked.

Take your email signature for example. That one small piece of your business can upgrade your presence with almost no time at all. Depending on how many people you’re emailing and how often, your signature can come into contact with tons, if not hundreds, of people per day!

So why can it have such a big impact on your business, and how can you make it stand out?

So you keep hearing the following statement, “As a business you should probably get around to sending out some ‘professional’ email.” And you may be wondering where the heck you should start or if it is even worth your time.

Email Marketing has some powerful benefits, but to be successful it has to be well thought out and carefully managed. Today, we will cover some of the benefits, how and where to get started and then the ideal anatomy for your newsletter.