business insights
I’m officially building my first Al app. No code. No hoodie-wearing co-founder. Just me, my idea, a no-code tool called Lovable.dev, and two years of quietly training an Al on everything I know about marketing, messaging, and digital products.
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100 Profitable Digital Product Ideas
Plus, a totally free challenge to kick you into action and get this baby launched.
Start Landing Partnership Opportunities with The Perfect Media Kit
We’ve seen firsthand how crucial working with brands and partners can be for our business. Heck, relationships we formed led to actual dollar bills and made up nearly 20% of our total revenue in 2019! And chances are there’s a brand or 12 that you’ve had your eye on to work with for a while. But you freeze and get stuck because...how the heck do you communicate why you’re so amazing?
Here's Why You Should be Using Header Graphics in Your Emails
So, you either already have an email list or you’re wanting to start one. You’re putting together all of the awesome, value-packed emails, your new announcements, simple chatty messages, and you’re done, right?
Wrong.
Out of all of the important factors that go into an email, one thing we highly highly recommend you don’t forget is your header. This is the eye-catching graphic at the top of an email. They can serve different purposes, but the main point is that 1. They help your email stand out, and 2. They have the ability to give your reader a quick idea of what your email is going to be about.
We’re positive that in all of the newsletters you receive in your inbox on the daily, 100% of them probably have some sort of opening header graphic. This is their staple. This is the one thing you can expect to see every time when you open their email.
Today, we want to help you figure out why you need your staple and what it can do for your emails.
7 Steps to Opening Your Creative Business
7 Reasons Why We Chose Squarespace (Over Wordpress, Muse, Wix, Godaddy, etc.)
We have been around the block once or twice online and have tried our hand in many platforms, hosting services, and domain providers, but when it came time to rebrand we were stuck. We pondered for months over who or what we should choose, but once we finally made the decision we never looked back! Squarespace is by far the easiest platform to use, with the cleanest interface. Choosing them is hands down the best decision we’ve made for our business and blog.
The Quick Start Guide to Launching Your Next Big Thing
Launching does not have to be hard. Let me repeat: it does NOT have to be hard! Today I'm sharing my quick-start guide for getting your big idea from your brain to your bank account and busting launch myths along the way. If you have any kind of idea you want to launch, this one's for you.
10 Ways to Maximize Your Blog Posts and Increase Your Traffic
How many times have you heard you need to blog regularly? All the time, right?
And whether you are a natural or reluctant blogger you need to ensure that you are optimizing your blog to maximize the visibility of each post, your blog, and business.
Does this scenario sound familiar?
You finally write an awesome blog post that you are so so pleased with.
You lovingly publish it on your website.
Then you share on your social media profiles once…and then you stop.
You wonder why no one is reading it, no one is leaving comments, and you’re not getting traffic to your site. Zero…zilch…nada.
Why You’re Not Making Money From Blogging + Tips on How to Start
So you’ve started a blog — congratulations! You’ve probably heard amazing stories of people making money from their blog and you’ve envisioned this life of writing posts + cashing checks (virtually). It sounds like a dream.
But maybe it’s not going quite as you expected. Maybe you’re not making it rain dollar bills, people aren’t knocking down your door with offers to pay you for posts, and perhaps all of this seems a lot harder than you thought it would be. Sound familiar?
Well, there are probably some pretty solid reasons why you aren’t making any money from your blog. And a lot of it starts with your expectations. Let’s break down the school of thought that’s traditionally surrounded the world of blogging + money making so you can start to see it a bit more clearly.
Bonus: we’ve got actionable ideas for you on how to actually start making money with your blog further down in this post, so keep reading!
Super Saucy Blog Post Anatomy
We know that you're probably hearing every single day how important it is to have a blog. The numbers don't lie, the interaction with you audience is incredible and the value of what you can give can be a game changer. We also know that sometimes you put off something simply because you don't know the best way to go about getting it done. We want to make sure that you're using each and every post to its full advantage - it takes way to much time to prep those posts for them to not be working for you!
Today we're breaking down a blog post piece by piece. We'll tell you exactly what how your post should be laid out, what to include in it and how to wrap it all up.
The 10 Things You Need to Know Before Making Your Blog a Business
I always knew if I blogged it wasn’t just going to be for pleasure. That wouldn’t incentivize me enough to keep going. I had to make my blog profitable. It had to be an integral part of my business. It had to give to me, but it also had to give to my business.
Blogging for me hasn’t necessarily brought in the dollars and cents, but it has served as a foundation for my readers to turn into clients. When I started I really wish someone had sat me down and told me what I am about to tell you.
Honest Teachable Review - Why I’m Loyal After 8 Years
You’re ready to diversify your income by adding a digital product or course to your offer lineup? You’ve come to the right place. I’ve been in business 9 years, run a multi-7-figure online education business, and have built 388 digital products, 25 courses, 5 online summits, 3 group coaching programs, and 4 memberships. Nearly all of them in some variation or another have landed on Teachable.
The Brand New Incubator
We recently wrote about whether or not service providers should pivot your offer or start over (you can read that post over here). We wouldn’t be Boss Project if we didn’t practice what we preached, so we’ve had a change in the works regarding our program, The Incubator. After 18+ months of data from clients going through our program, we saw a need for our own pivot. We’ve always prioritized not adding fluff and making sure that our offers aren’t overwhelming, so we analyzed our data and cut what wasn’t making a difference.
How to Know When You Should Pivot or Start Over in Your Business
There comes a point in every service-based business owner’s journey (especially in this market) where they hit what feels like a huge cement wall. Leads feel harder to come by, prospects feel harder to close, and it seems the only way to get through it is to either demolish the wall or change directions. In this case, that would mean pivoting your offer or scrapping everything you’ve built and starting over.
Master the Art of Connecting With Your Ideal Clients: How to Use Your Website to Speak Their Language
When designing websites, our clients’ ideal clients are always in the back of our minds. With every word we decide on when writing copy and every page of their website we design, we want to ensure that the ideal client will feel tuned in and that much closer to becoming a lead. You want your website to speak your ideal client’s language so that they’ll feel comfortable in their decision reaching out to you and, after a couple of calls, booking with you.
Some may say you could even call this an art (“some” as in us, lol). And in this post, we want to deep dive into what factors of your website have the potential to spark a connection with your ideal clients.
3 Proven Ways to Drive More Leads on Your Website and Grow Your Business
One of our biggest goals at Boss Project when designing websites is to turn them into lead funnels that will work for you to convert visitors into leads. We do that by focusing on three major pillars when it comes to design and copy. These are surefire ways to ensure you’re putting your best foot forward and encouraging visitors to book a call or complete your lead form. Keep reading as we break down these fundamental steps!
Uncover Hidden Growth Opportunities with our Free Website Audit
Marketing as a service provider can sometimes feel like driving a car blindfolded. Other than surefire networking and referral strategies, you aren’t exactly sure where you should be heading next in order to land more clients. We see many business owners focus on their social media strategy, and while that’s great if it works for you, we’ve realized that the opportunity for growth constantly goes unnoticed when it comes to your website. Many service providers have a website just to have a sort of front for their business, but more often than not it sits collecting dust.
We want to help you grab the reins on your website by knowing exactly what areas to focus on. Keep reading as we break down critical aspects to focus on that are going to turn your website into a lead engine. (Spoiler alert: Stick around till the end for a free website audit!)
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
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