Marketing as a service provider can sometimes feel like driving a car blindfolded. Other than surefire networking and referral strategies, you aren’t exactly sure where you should be heading next in order to land more clients. We see many business owners focus on their social media strategy, and while that’s great if it works for you, we’ve realized that the opportunity for growth constantly goes unnoticed when it comes to your website. Many service providers have a website just to have a sort of front for their business, but more often than not it sits collecting dust.

We want to help you grab the reins on your website by knowing exactly what areas to focus on. Keep reading as we break down critical aspects to focus on that are going to turn your website into a lead engine. (Spoiler alert: Stick around till the end for a free website audit!)

The goal of every website is to find harmony between form and function. Businesses want (and need) a website that is both beautiful and ranks well on Google.

Good site design will immediately form a positive impression for the visitor. It will help guide the users’ eyes and easily tell them where you want for them to look. A site that is well designed will build trust and will encourage conversions.

A site that ranks well on Google will consistently drive targeted traffic to the site. An SEO optimized site will increase brand visibility and will build trust with users.

When creating a new website for your business, you don’t have to choose one over the other, good design or SEO. By focusing on design and content you will create a site that seamlessly integrates form and function.

When you’re finally ready to dive into revamping your website there are a few things you’ll want to keep top of mind. Sometimes the project can feel overwhelming just thinking about all the tiny details can make you wonder if the project is actually going to be worth it (spoiler alert: with the right designers it definitely will be). So we’ve rounded up the top elements of great web design to be mindful of as you explore your options.

Having your website redesigned is no easy decision, and we don’t typically encourage it if there’s no reason for it. You have to consider the process of transferring content, how this could impact your SEO, etc., but some cases are a definite yes. Take our case, for instance– we went years with our old website that had outdated content, wasn’t clear about what we did especially after we switched gears with our offers, and didn’t aesthetically align with the direction we were heading.

Now that we’ve gone through with the redesign, we’ve never been happier. We feel our website does a great job in conveying what we do, our personalities, our mission, and funneling in prospects. If you aren’t sure if a new website design is the next move for you, here are 5 signs that it’s time for a change.

Heck, we’ve even landed a high 5-figure client, because our website confirmed for them that we were the ones they wanted to work with.

The possibilities of growth are endless when it comes to TikTok. Its positive effect on business’ success is apparent in the way other social media platforms are creating their own versions of TikTok in-app– from Instagram Reels to YouTube Shorts. However, nothing can compare to the “real thing”, which shows in the over 1 billion users TikTok had in just Q1 of 2022, and about that same amount of videos are watched on TikTok every single day (source).

So to make sure you aren’t missing out on the growth train coming from TikTok, here are 5 tips to increase your video reach!

Believe it or not, email is still one of the best ways to market your business. It is estimated that there are 4 billion active email users right now (and that number is projected to increase). According to MarketingSherpa, email is STILL the most preferred marketing channel that most consumers want businesses to communicate with them through.

And not only is email your consumer’s favorite way of communicating but your list is YOURS. It belongs to you. If Instagram shuts your account down, you lose all of your followers. However, that email list you’ve built, you own it and will always be able to market to them.

So now that you know how important email is, you might be wondering how the heck you build an email list and fast? In this blog, we break down our best kept secrets to build your email list.

Networking is one of those words that can either make the social butterfly beam with excitement or the introverted feel more stressed and anxious. It’s not everyone’s favorite thing to do but if you’re a business owner it’s important to put yourself out there.

Making connections can help your business in so many ways. It enables you to meet influential people, gather info that may be beneficial to your business, and/or even just attain some biz support with like minded people.

Businesses are built around relationships. It’s truly who you know in many instances. So here are our 10 tips for networking when you hate networking.

After being surrounded by and listening to the roadblocks and frustrations of countless service providers, there’s a single trend we see happening all too often-- clients are dropping off before they’ve booked. And if they don’t change their mind about moving forward, they do so super slowly after bombarding you with questions or simply taking way too long to review their proposal and sign.

We’ve also seen a trend in the 2 main reasons why this keeps happening to so many service providers. Luckily, we have a foolproof strategy to bypass these obstacles, so you can sign clients faster. Keep reading as we break down what those two reasons are and how to beat them!

We’ll be the first to admit, there’s a lot of noise when it comes to marketing strategies for small business owners. The online marketing space has exploded in recent years and with that, inevitably, comes some confusion. With the focus of those strategies being mostly geared for folks who have the desire (and skill) to move to a 1:many model (i.e. offering digital products like courses, memberships and downloads), 1:1 service providers have been left in the dust.

These same service providers are left thinking those same strategies will work for them, or worse, that the only way for them to reach their goals is to change up their entire business model.