We’ve seen firsthand how crucial working with brands and partners can be for our business. Heck, relationships we formed led to actual dollar bills and made up nearly 20% of our total revenue in 2019! And chances are there’s a brand or 12 that you’ve had your eye on to work with for a while. But you freeze and get stuck because...how the heck do you communicate why you’re so amazing?

So, you either already have an email list or you’re wanting to start one. You’re putting together all of the awesome, value-packed emails, your new announcements, simple chatty messages, and you’re done, right?

Wrong.

Out of all of the important factors that go into an email, one thing we highly highly recommend you don’t forget is your header. This is the eye-catching graphic at the top of an email. They can serve different purposes, but the main point is that 1. They help your email stand out, and 2. They have the ability to give your reader a quick idea of what your email is going to be about.

We’re positive that in all of the newsletters you receive in your inbox on the daily, 100% of them probably have some sort of opening header graphic. This is their staple. This is the one thing you can expect to see every time when you open their email.

Today, we want to help you figure out why you need your staple and what it can do for your emails.

So, you’ve put your offer out to the world on Facebook, Pinterest, LinkedIn even… what about Instagram?

Maybe you’ve already tried but you just aren’t seeing the results you’d like. A platform that just hit one billion monthly users, you’d expect to make some sales, right?

Well, you’re half-right.

The thing about Instagram is you have to know how to work it so that it, in turn, works for you. Instagram’s algorithms change every day, so while it can be difficult keeping up with all of the newest updates, there are still some tried-and-true steps you can take the next time you’re ready to put your offer on Instagram.

Using these selling methods paired with your newly optimized business account will allow you to k-i-l-l it so that you can finally start seeing the results you want.

We even have a little surprise for you at the end!

Some of us have been riding the Instagram wagon since it first launched in 2010. Even then, using Instagram for business is a whole new ballgame, and even more so for those who have never even used it.

You might be used to using Instagram as a super casual “here’s my latest latte art” kinda spot. But as soon as we get intentional about using it for business it’s a whole new ballgame.

And more often than not you’ll let a lot of anxiety creep in as soon as you stop using Instagram just for personal use. Where do I put these selfies? How do I sell on here? Oh my god, I haven’t posted in weeks! 

So let’s break it all down for ya. Plus, we’ve got a really cool tool for you to use to make your feed extra beautiful at the end.

We see you, babe.

You’re advertising the shit out of your products or services, talking them up on every social media platform that you can be found on, going live on Facebook and Instagram, spreading your business through word of mouth, and every other thing you can think of.

Still, you just aren’t getting the results you’d like to be, and you’re tired of repeatedly seeing the straight line creeping across your sales chart or– God forbid– a slow decline.

The last thing you need to do is give up. You may think you’re showing up everywhere you possibly can be. You may think you’re directly targeting your audience.

We’ve launched The Creative Template Shop-- us cool kids just call it The Shop-- and it’s FILLED with templates for your business, ranging from social media to client experience to even web design and opt-ins. These already-made templates are the silver lining for any biz owner who struggles trying to put together beautiful graphics for their business.

You’re working your tail off in your creative service-based business.

Your life is all about clients: finding them (where ARE they??), landing them (and competing on price makes your feel like you’re charging so much less than you need to if you want this biz to be sustainable), making the ones you DO find happy (so much so that you find yourself delivering WAY more than you originally agreed to)...

And maybe you’ve convinced yourself that this is just how life has to be if you’re going to do what you love for a living.

Do you ever find yourself on the word vomit train when attempting to sell anything? You know the one that makes zero stops and is stationed in Awkward Townsville? The one where you’re chatting with a potential client and you find yourself having the out of body experience where you hear yourself doing things like…