You inevitably have to constantly talk about your offer in order to keep it top of mind with your audience. After all, according to the rule of 7, someone needs to see or hear your marketing message seven times before they finally purchase from you. That seems like a lot, right?

Well, talking about your offer doesn’t always have to mean you’re directly promoting it 24/7. There are other ways to indirectly promote your offer without driving your people away (because it’s almost guaranteed you’ll lose followers or list subscribers if all you’re doing is selling to them).

Keep reading as we dive into how to talk about your offer without wearing out your audience!

When it comes to running a service-based business, there’s one term that you’ve likely heard a lot– client experience. It’s honestly the sole thing that service-based businesses revolve around because it can make or break your business.

But what exactly does client experience mean? Why is it so important? These are the questions that we’ll be answering in today’s blog post!

Email can be such a game-changer for businesses that want to connect with their audience in a more personal way. When you compare your people scrolling upon a social media post versus getting valuable content delivered directly to their inbox, email is the way to go if you want to build authentic relationships.

Plus, email gives you an opportunity to share exclusive content with your list, making it even more valuable to your audience. Anyone can see your social media accounts and not follow you, but your subscribers have already signed up for the long haul and are ready to devour new content as it comes.

But email marketing is more than just creating a list and hoping people subscribe to it. It takes work to make sure people know about it, and even more work to make sure that they actually want to subscribe, which is where your opt-in comes in.

Since you’re reading this post, we’ll assume you already have an opt-in created (but if not, this is the post for you) and are looking for ways to market it. If so, you’ve come to the right place! Today, we’re going to share 5 successful strategies to market your opt-in, your freebie, your lead magnet - whatever you want to call it!

Email is one of our most favorite things to talk about! In the 5 years we’ve been in business, we’ve seen 100k+ new subscribers come through our doors. It’s been an amazing outlet for us to provide exclusive value to our audience outside of your everyday Instagram post. With email, there’s a more personal connection you gain by being allowed space in someone’s inbox.

Since we’ve had our fair share of methods that worked (and didn’t) to grow our email list, we wanted to share with you our top 5 favorite ways to get people to sign up for your email list and increase conversions!

There’s no denying that social media came into our lives and completely took over. For both personal and business use, 7 in 10 Americans are on some form of social media platform.

Businesses are turning to social media as their main source of traffic with most solely focusing their marketing efforts on platforms like Facebook, Pinterest, and Instagram. But can you blame them? Just take a look at the numbers.

Facebook has 2.8 billion active users every month.

416 million people are using Pinterest each month.

1 billion people are active on Instagram every month.

That’s a LOT of people and a huge pond to swim in that will only continue to grow, but that just means nailing down your social media marketing game is as important as ever. We know how scary that sounds, which is why we want to give you our top 6 tips to boost your social media marketing game for 2021!

We’re no stranger to Instagram Stories, and we’d venture to guess that you might not be either. Even if you aren’t utilizing Stories in the way that you could, they’ve been around for almost 5 years now, and over 500 million people use them each day. (source) Their popularity is only increasing, regardless of the new takeover by Reels. Stories are, you could say, a classic!

They’re the perfect way to connect with your followers on a more personal level than just a static feed post, or really even an IGTV video. Stories are more real-time, with photos and videos posted having usually been taken right there on the spot. The plus of also being able to see your face and mannerisms and hear your voice gives your audience the opportunity to see the face behind the brand, which can be so essential for small businesses.

They hold a great power for business owners to build relationships and trust with their followers. But sometimes, they almost seem like a strange artform that some have perfected and some haven’t, so that’s why we want to share with you 8 ways to use Stories to boost engagement for your business!

Starting a product based business is stressful enough. You have to brainstorm ideas for a product to sell, figure out how to bring it to life, develop a marketing strategy, and basically leave the space left on your calendar wire thin.

More often than not, packaging is the last thing you’ll think about because, let’s face it, it’s simply just a way to deliver the product to the hands of your customers, right? Wrong.

In the world of online transactions, the packaging your product comes in may very well be the only physical interaction your customers have with your business, so it’s important to make it a great one.

The time may come as your business grows to invest in some branded packaging. We’re not talking about when you have your own warehouses across the country and are rolling out hundreds of orders per day. In this day and age, branded and unique packaging can be more affordable than you might think.

Keep reading as we dive into the effects of product packaging in today’s world and how to use it to communicate your brand messaging and impress your customers!

Owning and operating your own business generally means that you end up wearing lots of hats, especially when you haven’t yet formed a team. You’re not only the director of pushing out and creating all the content, but the one who markets it, organizes getting paid, communicates with clients, and so much more.

Needless to say, all of this can be beyond overwhelming, unless you have the tools and systems in place to help you save energy, time, and money. If you know anything about us at all, it’s probably that we’re all about tools and systems. It’s like therapy for us knowing that we have a system for every part of our business.

Today, we want to share our top 10 favorite productivity tools for 2021 and how they impact our business, in hopes that they can help you in your business, too! And, yes, we actually use and love the tools on this list!

In the age of Myers Briggs and the Enneagram, personality types have never been more of a topic of conversation in the online business world than they are now. This increased popularity is leading to more talks about strengths and weaknesses, which we think is absolutely wonderful!

Knowing this information about yourself allows you to learn how to leverage those qualities in the way you do business. Not only that, but you’re also able to find business companions that you fit along with really nicely, which can be especially useful when growing a team.

But in what other ways does your Enneagram affect your life and business?