business insights
I’m officially building my first Al app. No code. No hoodie-wearing co-founder. Just me, my idea, a no-code tool called Lovable.dev, and two years of quietly training an Al on everything I know about marketing, messaging, and digital products.
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100 Profitable Digital Product Ideas
Plus, a totally free challenge to kick you into action and get this baby launched.
Top Digital Products to Sell Online in 2025
The online business space is growing faster than a new Netflix docuseries hits trending, and everyone’s racing to sell their genius ideas. But there’s one thing keeping many of these digital products from flying off the (virtual) shelves. It’s not your pricing. It’s not your platform. And it’s not because your arch nemesis (who doesn’t even know you exist) launched their own course last week. It’s so much simpler than that. It’s commitment.
Maximizing Productivity and Well-being: 8 Strategies for Working Smarter, Not Harder
A kind of shift happens to most people when they become busy business owners. We tend to start putting our own health and happiness on the back burner and pouring all of our energy into the business. We’re guilty of doing this in the past, but we quickly realized the importance of prioritizing those things for the sake of our own sanity. Hustle culture is overrated, and we want more business owners to start working in smarter and healthier ways, consequently maximizing your productivity and well-being.
Here are our top strategies for working smarter, not harder this year and for years to come!
How to Identify and Define Values That Your Business Can Actually Live In
Something we’ve noticed is overlooked by many new or growing business owners is creating brand values. You may think since your business is small or because you may not have a team, that means they aren’t important at the moment, but that couldn’t be farther from the truth. If you want to ensure you’re developing a clear and concise brand, creating consistent brand awareness, and attracting the right kinds of clients and audience to your business, then you need to identify and define your brand values.
Go From Service Provider to Agency: How to Scale Your Marketing Business
Being a lone service provider is fine in the beginning, but to really scale and grow your marketing business to the next level that will allow you to hit big financial goals and actually spend less time in the weeds, you have to scale to an agency. This means you outsource many of the services through your team that you were previously doing yourself. As you hire team members who specialize in certain services, you can even expand your business offering to market to a larger audience.
But first, there are critical action steps to take before growing to that next level. Keep reading as we dive into how to scale your marketing business to go from service provider to agency!
The Best Way to Grow Your Service Business in 2023
We’re fresh into the new year, which comes the usual phase of absorbing as much information as there is available to help you better your business over the next year. To many service providers, this is actually a pretty fun time! Learning new tips and strategies is so exciting and motivates you to tackle them head-on and reach your goals.
As two gals with lots to share and talk about, we’ve released a massive amount of content about marketing, lead generation, relationship building, pricing and packaging your offers, getting referrals, building teams, the list goes on. So to make it easier on you without having to dig around, here’s a roundup of our top podcast episodes and blog posts on these topics!
How to Become the Creative Director of Your Small Business
So often when starting a creative service-based business, you start to feel disconnected with the reason you even started your business in the first place. Even when you’re absolutely crushing it in your business, landing clients left and right, and are super busy, that often comes with more things outside of client deliverables.
Taking on the CEO role means you have to deal with more things that may feel out of alignment with the thing you really love doing. What we’ve learned from being in that position is that feeling that connection to what you’re creating is the most important thing for a service provider to protect.
In this blog post, we’ll be sharing how to become the creative director of your small business, so you can still deliver on your services while building a high caliber business!
How to Create Financial Freedom in Your Service Based Business
Everyone’s goal is financial freedom. We know that’s what you want! We understand you want to do things like bring your partner home to help you run your business, maybe even retire them early, be fully present for your kids, take more vacations, etc.
These are the things that make life that much better, and financial freedom is ultimately how you’re going to get there. But first, there’s a very important mindset shift you need to make, and that’s what we’re going to talk about in today’s blog post.
How to Create a High-Touch Signature Service
We recently told the complete truth about the elusive “passive income” trend and how it’s a total sham. We also told you what you should do instead, and that’s create a High-Touch Signature Service.™
In a nutshell, a High-Touch Signature Service is what will allow you to go from working with 12 clients per month (and barely breaking even) to 4 clients per month (and making much more than before). It’s what will save your sanity, capacity, time, and pockets in the long run because you’re able to work less while making more!
In this post, we’re going to break down the 4 key phases to creating a High-Touch Signature Service, so you can be well on your way to putting your life first in your business while surpassing your financial goals.
How Your Enneagram Type Affects Your Life & Business
In the age of Myers Briggs and the Enneagram, personality types have never been more of a topic of conversation in the online business world than they are now. This increased popularity is leading to more talks about strengths and weaknesses, which we think is absolutely wonderful!
Knowing this information about yourself allows you to learn how to leverage those qualities in the way you do business. Not only that, but you’re also able to find business companions that you fit along with really nicely, which can be especially useful when growing a team.
But in what other ways does your Enneagram affect your life and business?
Social Media Templates That Will Revamp Your Biz
We’ve launched The Creative Template Shop-- us cool kids just call it The Shop-- and it’s FILLED with templates for your business, ranging from social media to client experience to even web design and opt-ins. These already-made templates are the silver lining for any biz owner who struggles trying to put together beautiful graphics for their business.
3 Essential Automation Strategies that will Rapidly Improve Your Productivity
We all wish we could snap our fingers and have that list of to-dos magically turn into a list of things we’ve accomplished. Sometimes we are so knee deep in the muck of it all that it’s super hard to clearly see the next steps that need to be taken. In the same way you might go through your house and separate items into 3 piles – Keep, Donate and Trash – I believe tasks in your business should be divided up as well, helping you to tackle them in the most productive way possible.
How to Figure Out What You Really Want to Do: 7 Steps to Build Your Dream Business
Hey, you. Yeah, you over there who has this passion that fuels your soul. This passion that you think deep down inside might just be able to turn into a business, but you’re maybe more than a little bit nervous about even thinking that. I mean, who makes money from doing something they actually love? We do. And so can you. We believe in treating your business (what you might be calling a hobby) like a business from day zero. Before we had clients or raving customers. Before it helped pay the bills and allowed us to work from home and make our own schedule. Before we had to pay quarterly taxes and consider an LLC. Before any of that, we decided that this little ole passion was going to be a full blown, soul fulfilling, freaking profitable business.
7 Habits of Highly Productive Biz Bosses
Before you go assuming that you know what I am going to say, no, this is not a review of Stephen Covey’s Book, “7 Habits of Highly Effective People.” That being said, it totally sounds like a book I’d be into. Rather, this is my personal rendition of the 7 most important habits that you, as a small business owner, NEED to be highly productive.
These do not require a master's degree from Yale or years of first hand experience. Anyone who’s willing to give it a go can achieve this state of, as Emylee and I like to call it, Beyonce-like productivity.
Setting Oprah-Sized Goals and Making Them a Reality
I have big dreams. And I am just going to guess that because you managed your way onto this specific page, you do as well.
But when you dream big…. Like Oprah big, things can get a little overwhelming.
Let me ease your troubled heart for a bit. Oprah never knew she was going to be Oprah. Beyoncé didn’t know she was going to be Beyoncé. Mark Zuckerberg didn’t know he was going to invent Facebook. And Steve Jobs, had no idea what Apple would become.
How to Prep Your Business for Maternity Leave
So you spent your energy, a shiz load of time, and a whole lotta hope on creating a business with no borders. The idea was that you get to live the dream and work from home, on your own schedule, with just you as boss. You get to take coffee dates, sleep in, work late and have more flexibility than Simone Biles. You also know there’s some wiggle room for when you decide to bring a baby into the mix…..but how do you actually prepare for that?
When I was preparing our business for my own maternity leave people kept saying, “You can’t ever prepare for a baby.” Even though that’s true with regards to your little human, I wholeheartedly disagree when it comes to your business. You don’t have to go into your leave (whether it be for a baby, a sabbatical or time off for health) blind. In fact, you can go into it with a solid blueprint and business manual for how things will run while you’re away.
Welcome to My Blog
Hey, I’m Abagail Pumphrey!
You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!
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